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Initially, the site was promoted by a full-time marketer, but issues arose with external optimization, especially with the search for donor sites. It was decided to contact specialists to conduct an audit and eliminate problems.
The mobile version of the site was made separately from the main one and was not filled out. This meant that all changes had to be duplicated from the main site to the mobile version. Starting this year, at the request of the manufacturer, all official dealers had to switch to a new platform and use a single website. We not only successfully transferred the site to a new platform, but also improved its positions, which is very important for SEO promotion, because positions take months to develop.
As a result of our work, over 8 months, we achieved an increase in traffic from search engines by 59%: by 53% from the Yandex search engine and by 67% from the Google search engine.
Initially, a full technical audit of the site was carried out, errors were identified and adjustments were made, and the correct robots.txt file was compiled.
Robots.txt is a text file with instructions for search robots, which tells which pages should be indexed and which should not.
We collected a semantic core, which became the basis for further promotion of the site.
The semantic core is a list of search queries that are most relevant to your business and audience interests. This is an important step in SEO, since correctly selected queries lead to more accurate promotion.
We wrote the correct title and description, and also removed duplicate pages.
Title is the main title of the page, which plays a key role in positioning in search results and page traffic. Description is a description of the page content that helps search engines understand what the page is about.
We also made internal linking between the “News” and “Articles” sections and landing pages for car models.
Cross-linking is the creation of cross-links between website pages, which improves navigation and contributes to the growth of positions in search engines.
To migrate the site, a list of pages was compiled to move to the new platform. A list of matching URLs from the old site to the new one was also developed and 301 redirects were configured.
A 301 redirect notifies search engines that the page at the old address no longer exists and is now accessible at the new address.
Sitemap.xml is a site map needed by search engines so that they can quickly find and index pages without crawling the site randomly.
The result of the work was an increase in traffic from search engines by 59%: 53% from Yandex and 67% from Google.
Careful preparation for the transition to a new platform helped not only maintain positions in the TOP search results, but also improve them.
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For additional questions, you can contact the SEO studio "SEO COMPUTER" on any issue by email info@seo.computer.
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