Our case: SEO promotion of a delivery network

Promote through multiple cities at the same time. Over the course of 2 years, we managed to increase site traffic from 80 thousand to 500 thousand people. Do you want to achieve the same success? Take a free audit with us!

The site uses a custom CMS, which required an individual approach to make changes to its structure and content.

Results of work

How we achieved the result

We conducted a full technical audit of the site, identified and eliminated errors. Off-page and on-page optimization continue to maintain and improve search engine rankings to this day.

What's fixed

1. Lack of registration in services for analyzing statistics and correcting technical errors.

These tools allow you to analyze search query statistics, troubleshoot technical problems, improve page indexing, and increase rankings in search results.

2. Missing sitemap.xml file.

This file is necessary for search robots to understand the site hierarchy, which improves indexing.

3. 301 redirect from www is not configured.

301 redirect helps to avoid duplication of pages, which can negatively affect the site’s position in search results.

4. Low site loading speed on mobile devices.

Slow loading can lead to users abandoning the site and lower rankings in search results.

5. Error 404 is not configured correctly.

The 404 error is important for search robots to prevent them from indexing pages that don't exist.

6. Incorrect use of H1 headings.

Headings H1-H6 are important for proper page structure, which helps search engines evaluate the content.

7. Lack of alt attribute in images.

The alt attribute is important for search engines and helps attract additional traffic if images are not displayed to the user.

Internal optimization

  • A technical task was given to the programmer to correct errors;
  • The robots.txt file has been adjusted;

Robots.txt helps search robots index only the necessary pages, excluding those that should not be included in search results.

  • The semantic core has been collected and sorted;
  • The work of programmers to eliminate identified errors was checked;
  • Changes have been made to the usability of the site;
  • Created title and description templates for pages;

Title is the title of the page, which is used by search engines to evaluate and rank the page. Description - a description that also helps search engines understand the content of the page and forms a description in search results.

  • Monthly withdrawal of positions by region.

External optimization

1. Thematic resources for posting links have been selected;

2. Links were placed on social networks to improve the link mass and increase the naturalness of links.

Bottom line

95% of positions in the TOP of Yandex, 80% of positions in the TOP of Google.

Over 6 months, site traffic increased from 80 thousand to 260 thousand people.

Are you planning to promote your website? We will help you create a step-by-step plan! Sign up for a free website audit.

You can write to the SEO studio "SEO COMPUTER" with any question at email info@seo.computer.

ID 7276

Send a request and we will provide a consultation on SEO promotion of your website