OPTIMIZATION OF SITES ON WIX FOR PROMOTION IN GOOGLE (CORE WEB VITALS)

To improve the quality of search results, Google has recently taken into account new site evaluation parameters known as Core Web Vitals.

The Core Web Vitals assessment is based on the following important indicators:

LCP - loading time of the main content (Largest Contentful Paint);

FID - time before the first interaction with content (First Input Delay);

CLS - stability of page elements that interfere with normal interaction (Cumulative Layout Shift).

The main goal of these changes is to improve the user experience when working with the site. Google is committed to reducing the number of pages that create negative user experiences. Important factors include content loading speed, interaction latency, and interface stability, which all contribute to a site's overall score.

As a result, the importance of optimizing and improving website usability has never been greater, especially in terms of impact on search rankings.

Monitor your site speed

Before you start optimizing, the first step is to determine the current loading speed of your site. This will help identify possible problems, such as heavy images, large numbers of fonts, or animations that are slowing things down. The Wix platform provides tools for monitoring speed and recommending performance improvements based on real site data.

Analyze site visitors (and their loading speed)

Use the platform's analytics capabilities to analyze user behavior. Find out which regions your visitors come from and what devices they use. If the majority of your users have a slow internet connection or use low-performance mobile devices, it may be worth considering keeping your design simple and optimizing your content for these conditions.

Define a clear CTA (call to action button)

Each page of your site should be focused on fulfilling one clear goal. For this purpose, create call-to-action (CTA) buttons that will attract the attention of visitors and encourage them to take the desired action. Evaluate the content and images on your pages to ensure they are serving your purpose, and remove elements that may distract visitors and reduce engagement.

Optimize your images

Images and videos add visual appeal to a website, but they can significantly slow down your website if they are not optimized properly. Here are some tips for optimizing your visuals:

• Choose images with the smallest possible size. It's better to reduce the file size and reduce the quality a bit than to upload a heavy file that slows down your site.
• Use image formats with optimal compression, such as JPG for photos. Wix automatically converts images to WebP format, which is much easier to upload.
• For logos and graphics, use the SVG format - they load faster and remain crisp at any scale you zoom in on.
• If you must use animations, replace animated GIFs with videos of good quality and smaller size.

Optimize your texts

Well-written texts convey key information to visitors quickly and also load faster than images. Make sure your main content and CTA are on the first screen so visitors can see them before they start scrolling.

Also avoid using multiple fonts, as this can impair readability and slow down page loading. Please do not use text in images as it will be inaccessible to search engines and people with disabilities.

It is also important to ensure that the text contrasts with the background so that it remains easy to read on different devices and screens.

Competition for organic traffic is greater than ever, especially in the most in-demand niches. Knowing the rules of the game (currently for Google these are Core Web Vitals) and competently using these principles in your strategy is the key to success.

If you have questions or need help with optimizing your website, please contact the SEO COMPUTER studio at info@seo.computer.

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