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While some experts, such as Google, claim that word count or character count does not affect a site's ranking, SEO professionals know that in practice, text size does matter. If you ask an SEO specialist to prepare technical specifications for a copywriter, he will definitely recommend a certain number of words for each text.
The question arises: why adhere to a certain amount of text if search engine recommendations do not provide an exact indication of the optimal number of characters? The answer to this question is not clear, since the size of the text depends on many factors, which we will discuss in this article.
Google says character count does not directly affect rankings, but there are various tools that analyze the data and make recommendations on the optimal text size. An example of such services are popular content analysis tools.
The number of words and characters can indirectly affect rankings. Longer articles allow you to include more keywords, especially long ones, which can increase conversions. Long-tail keywords often have the best potential to attract an audience.
There are no strict rules that determine the required number of characters in the text for SEO. However, using keyword analysis, competitors and current content on the site, you can determine the optimal amount of text for the page.
When search engines first began to develop, there was a rule: one article - one key query. However, this approach often resulted in content that was too short, not including important long-tail keywords that are important for promotion. To achieve high rankings in search results, you need to create more voluminous content that will cover the entire topic and include many relevant queries.
For example, for the query "bicycle", you can use long keyword phrases such as "mountain bike" or "parent bike".
Analyzing competitors by keywords is an important stage of SEO promotion, which helps you understand how much content the leaders in your niche use. By comparing your content to competing pages, you can determine what text size is optimal for a specific query. If you are unsure about the size of text you need to create, research your competitors and try to write an article of the same or larger length.
The purpose of the query matters when determining the amount of text. For example, for a commercial query “buy a laptop” there is no need for a long article, because the user has already decided that he wants to buy the product. Instead, it is enough to offer information about discounts or great deals.
If the request is informational, for example, “how to choose a laptop?”, then you need to create a more detailed article that will explain all the intricacies of the choice. In this case, the volume of text will be much larger, because a brief explanation will not be enough to fully cover the topic.
In addition to the text size, other factors also affect the position of a page in search results:
Writing SEO optimized content is not just a matter of word count or character count. It is important to understand for which audience the text is being written, what problems it solves, and what issues need to be covered. If you do not have experience in creating such texts, it is better to entrust this task to a professional.
If you need high-quality text writing or rewriting for your website, write to the SEO studio "SEO COMPUTER" with any questions at info@seo.computer.
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