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Turn your blog into an effective marketing channel on Yandex.Zen
Why my experience will be useful: I developed my two channels to an audience of 1 million people. I bring clients’ channels to monetization in just 1-1.5 weeks. About 30% of clients come through Yandex.Zen, and I don’t spend money on maintaining or promoting channels. My experience is based on real results, not theory, and I know how to properly promote in Yandex.Zen.
Introduction to Yandex.Zen
What is Yandex.Zen and how it works. Why blogging on the platform has advantages over traditional sites.
Target audience of Yandex.Zen
How to identify your target audience and understand how their behavior on Yandex.Zen differs from interaction with your website. Selecting topics for a blog in Yandex.Zen taking into account the needs of the audience.
Content topics and popularity on the platform
What topics are most in demand on Yandex.Zen and why this platform is suitable for almost any business. How to choose content that will be interesting to readers and help convert them into potential clients.
Working with influencers and bloggers
Features of interaction with influential personalities in Yandex.Zen. Barter and paid publications, as well as cross-platform barters as a means of promotion.
Advertising publications
How to write advertising text that will not cause rejection among your audience. Features of native advertising on Yandex.Zen and how to effectively use this tool for promotion.
Visual content and blog style
The role of visual content on Yandex.Zen and how to create a unified style for a blog. The influence of the channel on the company’s image, improving conversions, SEO and PR, as well as increasing traffic to your website through Yandex.Zen for content projects.
Advertising on Yandex.Zen
Specifics of placing paid advertising in Yandex.Zen. Review of the advertising account, cost of placements and features of publications.
If you have questions or need advice on promotion in Yandex.Zen, you can contact the SEO COMPUTER studio at info@seo.computer.
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