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SEO website promotion consists of several key stages:
To put it simply, the work at this stage comes down to creating new landing pages, as well as optimizing existing pages to increase traffic from search engines.
To create new landing pages, you need to collect key queries that lead search users to your competitors' sites. In the context of SEO, this is the process of forming a semantic core.
We then have to divide this semantic core into groups of keywords that are similar in meaning and intent, called clusters.
Knowing the number of clusters, we can accurately calculate how many landing pages will be needed to successfully compete with other sites.
Each keyword cluster will have its own landing page, allowing you to effectively counter your competitors.
What should the new page look like? How much text should there be? How many images, tables and lists does it need to implement before it can beat the competition?
To answer these questions, we analyze the pages of competitors that occupy top positions in search results. This is called collecting “commercial ranking factors.”
The last step is to develop a technical specification for the copywriter to create SEO-optimized content for the landing page.
If your prices are higher than those of your competitors, or your product line is limited, then you should abandon SEO promotion so as not to waste your budget.
On-page SEO also solves important problems related to attracting traffic, one of which is optimizing website usability.
With the help of competent usability, you can significantly improve the behavioral factors of the site, which will lead to increased rankings in search results. This, in turn, can provide an additional increase in traffic by 20-40%, depending on the topic.
What is website usability? In simple words, this is the ability of a website to quickly and conveniently provide the user with the information they need.
It is worth remembering that if the information on the site does not solve the user’s needs, then improving usability will not give significant results.
When a user visits a website, he has questions that usability should answer. For example:
1. User question: “Am I on the right page?” Answer: “Yes, you have reached a page that is relevant to your request! We immediately show you offers that match your interests (call to action)."
2. Question: “How can I find out what is on this site?” Answer: “On the main page you see a main menu with main sections, as well as a sidebar with filters and subsections.”
3. Question: “How to find specific information?” Answer: “Use the search box at the top of the page. Enter the name of the product or service, and the system will quickly offer suitable results.”
4. Question: “Can I trust this site?” Answer: “Yes, on the page with information about us there are sections with reviews, certificates and a product return guarantee.”
5. Question: “How can I contact you?” Answer: “Look at the footer, there are links to our social networks and contact information.”
6. Question: “What's the news in your industry?” Answer: “For this there is a “News” section in the main menu.”
7. Question: “I want to know more about your products/services.” Answer: “Go to the “Blog” section for more detailed information.”
8. Question: “How to return to the main page?” Answer: “To do this, use the breadcrumb elements at the top of the page.”
When I first started working in SEO, I thought the main way to increase traffic was to create new landing pages. However, over time, I realized that there are many other important factors, including the correct structure of the site and its information organization.
If you have questions about SEO promotion, you can write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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