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Brian Dean presented a new guide to website and content optimization, which includes all the relevant techniques suitable for use this year. This strategy helped increase organic traffic by 20% in a short period of time. Dean will explain step by step how to succeed with SEO.
Today I want to talk about a new SEO promotion strategy. It's perfect for the current times. Using this technique, I was able to achieve first position in the search for "Video SEO" and "keyword research tool".
The strategy consists of nine steps, and at the end I have prepared two bonus materials.
First of all, it’s worth recognizing that being in the first position in search results is no longer as important as it used to be. Consider, for example, the query "SEO Tool".
Paid advertising usually takes first place, followed by rich snippets, and only then organic search results. Therefore, it is important to find keywords that have a high organic CTR.
An example of such a keyword is "SEO Audit". Despite the fact that ads are displayed for this request, organic results still look much more attractive to users.
Using the Ahrefs tool, I found that 61% of users who search for "SEO Audit" click on links in the organic results. This is a great indicator for choosing keywords.
Now you need to analyze what already exists for the selected keyword. Study the first page of search results.
Pay attention to which materials occupy the first positions. For example, when searching for “SEO Tools,” you often find lists of tools.
When creating content, there are two ways: create something completely new or improve existing materials.
If you choose the second option, use the “Skyscraper” technique - make the material more complete and of higher quality. But sometimes it pays to create something completely new that will allow your content to stand out from the competition.
For example, in one of my posts for the keyword "Mobile SEO" I noticed that the top pages included articles on, for example, how to optimize a website for mobile devices. Instead of simply repeating these tips, I created a unique guide that gathers as much information as possible on the topic.
In order for your content to start receiving backlinks, you need to determine what exactly attracts bloggers and journalists to your materials. Find the so-called hook and add it to your article.
An example is a study I conducted on voice search, adding statistics and analytics. This caught the attention of many bloggers and allowed me to get over 800 backlinks.
Now it is important to carry out on-page optimization, which will help improve the visibility of your content in search results. Here are three strategies that show great results:
This is one of the old methods that works if you properly link high authority pages to other articles on your site.
Short page addresses show better results than long ones. It also improves the URL experience for users and search engines.
Don't forget to optimize your content based on semantics. To do this, add words and phrases related to your keywords, which will make the text more relevant and attractive to search engines.
It is important to always understand what the user expects when entering a query into a search engine. If your content doesn't meet these expectations, you won't rank.
For example, when I wrote an article on increasing website traffic, it did not get into the top 5 for the keyword “increase website traffic.” However, after analyzing it, I realized that users were not expecting to see a deep explanation, but rather quick and simple tips. I reworked the material and its rankings improved by 70%.
The quality of content is not only the text, but also its design. I always try to make articles visually appealing and easy to read. Good design helps improve the user experience and therefore affects SEO.
These elements help convey complex information in a simple and understandable way, which often results in other web resources linking to your content.
Images are also important. Not only do they make the content more interesting, but they also help explain important points better. For example, in an article on mobile optimization, I used a lot of screenshots to demonstrate specific steps.
Some banners can be aesthetically pleasing and support the design of the page, making it look more professional.
To get good rankings, you need to work on link building. There are now several effective link building strategies that you can use to improve the visibility of your content.
Regularly updating content is another powerful way to increase traffic. I updated articles, added new data and removed outdated information. This allowed me to increase organic traffic by 62%.
If your website has high authority, SEO work becomes much easier. However, this requires proper strategy and partnerships, conducting research and creating useful content.
To increase authority, it is useful to collaborate with other experts and create joint projects, such as studies or infographics. This will help you get more links and improve your site ranking.
Content based on research and statistics is always in demand. Creating original research or collecting unique data will help you get links and attract attention.
Don't forget about the possibility of collaboration with other authors and experts. Guest posts and interviews are a great way to establish yourself in the professional community.
Creating an active community on your site also helps improve SEO. Replies to comments, participation in discussions and audience engagement create additional links and have a positive impact on promotion.
Make sure that the comments on your site are truly valuable. Clear the comments section of spam to leave only quality communication.
Don't forget to reply to comments. This not only helps you strengthen your relationship with your readers, but also improves your content engagement rates.
If you have any questions about SEO, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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