Myths and questions about SEO (part 2)

After clients get answers to frequently asked questions about SEO, they are often stopped by another challenge: SEO myths. There are many misconceptions that prevent you from correctly understanding how website optimization and promotion works. In this article we will debunk some of them and explain what is true and what is not.

SEO is the purchase of links, optimization and correction of texts.

Many clients, after reading several articles about promotion, begin to think that SEO comes down to just three simple actions:

• Renting links on partner sites through various services
• Optimizing pages using an already established template
• Rewriting texts to achieve 100% uniqueness

It's hard to argue with them because these elements are truly part of the SEO process. However, it is important to understand the following:

• Finding a high-quality link is very difficult, especially through automatic site search services.
• Renting links is not only a risk of losing positions, but also a way to fall under search engine filters. Algorithms actively fight against “purchased” links, and renting links can lead to pessimization of the site.
• Page optimization should be based on an analysis of search results, competitors and site theme features, and not on the use of any universal checklist. What works for one site will not always work for another.
• Achieving 100% uniqueness of the text is not the main goal. The text should be adjusted in accordance with the technical specifications based on the semantic core, SEO rules and content requirements. The desire for ideal uniqueness often makes the text difficult to understand and impairs its readability.

I have context, why do I need SEO?

Many people believe that contextual advertising can replace SEO promotion. In fact, the audience for contextual advertising and search results are different, so these two tools are not interchangeable. Contextual advertising is not only ads in a search engine, but also advertising in networks such as the Yandex Advertising Network or the Google Display Network, which cover thousands of thematic sites.

It’s easier to find one optimizer than to trust the promotion of an expensive studio

It may seem that hiring one specialist for SEO promotion is a cheaper and more convenient option. But is it worth saving if the end result may not meet expectations? Carrying out a full range of SEO work requires an integrated approach and the work of a team of specialists. If all tasks are performed by one person, this will inevitably affect the quality of work and results. Saving on specialists can lead to costs without the desired effect.

There are guarantees in SEO, some agencies promise results

Some studios actively promote the myth that they can guarantee that a site will get to the top for selected queries. Contracts often specify deadlines for when a site must appear on the first page of a search engine. However, it is important to remember that in addition to paying for results, the client is required to pay a monthly subscription fee, regardless of whether the promised positions are achieved. In such cases, the risks are already included in the cost of the service, and the studio still remains in the black.

There are companies that are guaranteed to bring a website to the top in two weeks

This is another old myth. Yes, it is possible to quickly promote a website, but only using dubious methods - black hat optimization. This approach can give quick results, but the consequences will not be long in coming: the site will be sanctioned by search engines and may be permanently excluded from search results.

In conclusion, SEO promotion is a comprehensive and dynamic service. Search engine algorithms are constantly being updated, and successful promotion requires an experienced team that can adapt to these changes. You should not rely on rumors and myths, as they can only distract from the correct approach. To achieve real results, it is important to trust professionals.

If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

ID 7179