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Website development is closely related to promotion, because otherwise creating a website loses its meaning. However, many clients are misled into thinking that SEO (Search Engine Optimization) is just about renting links, adding tags, and performing other superficial tasks. So why, if everything is so simple, do many studios that promise their clients places in the top search engines fail to achieve results even after six months or more? In the first part of this article, we will look at the answers to these and other common questions related to promotion.
The answer is simple: website promotion is a whole range of activities in which cooperation between the studio and the client is important. There is no universal strategy that applies to all sites. Each project is unique and requires detailed analysis. This is reminiscent of the story of an entrepreneur who tried to replicate the success of another business by copying a strategy, but his company folded after a few months. In SEO, the situation is similar: if page optimization helps one site, then working with content or links may be important for another’s success. The main conclusion: when promoting a website, it is important to focus on competitors’ models, but not to copy them, but to adapt strategies to specific conditions.
Of course, the human factor. The algorithms of search engines such as Yandex and Google are configured so that a site that is not user-friendly will not rank high in search results. The agency’s task is to identify all the weak points of the site and make it as convenient as possible for visitors. For example, we were recently approached by one of our clients who could not get their website to the top, despite active work to optimize it. After analysis, we noticed that the site had problems with the layout of interface elements, which influenced behavioral factors - high bounce rates and low conversion. After reworking the layout, improving usability and minor changes in the site structure, the results were not long in coming - the site rose in search engine results.
As already mentioned, there is no universal strategy for all sites. Of course, you can use checklists and adhere to some general recommendations, but the main thing is a thorough analysis of competitors and search results. Different topics require different approaches. For example, in some niches sites with high trust dominate, in others high-quality content is important, and in others, correct query processing and well-tuned SEO optimization are important. If an SEO studio client asks about strategy, we always recommend starting with an analysis of the topic and competitors, and then creating an action plan based on the data obtained.
If you answer this question in general, then you need to start by analyzing the site and developing a promotion strategy. It is important to thoroughly check the site for usability, optimization and webmaster errors. After drawing up a “diagnosis”, you can begin to eliminate problems and at the same time work on the semantic core of the site. Having identified key queries for promotion, you need to build a strategy based on an analysis of current positions for these queries.
A very common and important question. SEO is not a one-time event, but a long-term process aimed at maintaining positions in the top. After achieving good results, you can pause the promotion, but for a while. After a few months, rankings may begin to fall as search algorithms change and competitors continue to work on their sites. Search engines love sites that are regularly updated and developed. Therefore, to maintain a good position, it is important to continue working and invest in optimization.
After the site has achieved high positions for key queries, you should build on the success achieved. The semantic core of a site can include several tens or even hundreds of thousands of queries, but it is impossible to promote everything at once. At the first stages of work, 30-150 queries are optimized, depending on the budget and the specifics of the topic. After most of the queries are in the top, the core needs to be expanded to attract even more traffic and increase conversions.
If you have questions about SEO, you can contact our SEO COMPUTER studio. We will be happy to advise you and help you promote your website. Write to us by email info@seo.computer.
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