More than just trends: What works in SEO today and will remain relevant in the future: the rise of visual search

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Domain Autnorites 2.0

Some statistics: image recognition technology has been used more than 1 billion times. While this number may seem small given that the technology was launched relatively recently, it is already having a significant impact on SEO and user behavior.

In addition, the visual search platform claims more than 600 million transactions per month, confirming the growing interest in this technology.

Despite the fact that visual search technologies are new to most services, they are already quite effective. You can try scanning objects in your home yourself and be surprised at how accurately the system identifies objects, including URLs.

Visual search is actively used in the following areas:

Shopping for goods.
Local business, catering, services.
Tourism, attractions, museums, exhibitions.
Recipes and nutritional information.

Research has shown that a significant portion of consumers, especially Generation Z and Millennials, are interested in using visual search, preferring this technology over other search methods.

What to do to optimize for visual search?

Use keywords in image file names.
Populate alt attributes using queries relevant to the image.
If visual content determines user intent, place pictures higher on the page.