Mobile version and desktop, what are the differences for SEO according to Lazutin

Time to reveal what SEO specialists are silent about. Part 1.

1. What is mobile search?

Mobile SERP is a search engine results page that is optimized for mobile devices. This allows the user to get a convenient and intuitive interface when searching for information through their smartphone, as well as providing the opportunity to place an order without unnecessary effort.

2. Is the output identical on computers and mobile devices?

No, these are two different search results. Therefore, SEO specialists need to track positions in both mobile and desktop search results. However, 99% of specialists do not take this point into account.

Example: Your site may rank 7th in search results on a desktop, but 27th on mobile.

Some technical differences: mobile SERP differs in both site positions, the presence or absence of advertising units, the visual presentation of results and the clickability of snippets. Often, additional information blocks appear in the mobile version of search results.

3. Why is a mobile version of a website important for SEO?

Today, people, while traveling, walking or doing other activities, often look for solutions to their problems on the Internet. And they find competitors whose mobile versions of sites work well, and orders are placed in two clicks.

The world has accelerated, and few people simply listen to music or watch videos. The modern user simultaneously communicates on social networks, searches for information and solves problems on the go.

4. How do you know how much traffic is being lost from mobile devices?

In Google Analytics: Audience ⇒ Mobile Devices ⇒ Overview.

In Yandex.Metrica: Standard reports ⇒ Technologies ⇒ Devices.

5. How to track your SEO positions in mobile search results?

You can use tools such as this service, to monitor the position of your site in mobile search results.

6. Why are the site’s positions in mobile search results lower than in desktop ones?

The reasons may be the following:

• Problems with the mobile version of the site that make it inconvenient to use.
• Slow page loading, causing users to quickly leave the site.
• Broken forms or menus, which can also lead to lost orders.

7. What are the typical problems of mobile pages?

To make it convenient for the user to use the site from a mobile device, it is enough to redesign the structure of the elements so that they are visible and easily accessible. Here's what's important to consider:

• Buttons for actions (for example, “Buy”, “Checkout”, “Register”) should be prominent and clearly visible.
• Content should fit the screen without the need for horizontal scrolling.
• Texts should be readable, divided into paragraphs and consisting of short sentences.
• Interactive elements should be positioned so that the user can click on them without problems.
• There should be no elements that do not work or work incorrectly from mobile devices.

8. How to check the mobile suitability of a site?

To do this, you can use the following tools:

• Google Search Console has a special section for checking your site's mobile optimization.
• Google Mobile Friendly Tool: http://search.google.com/test/mobile-friendly.
• Checking mobile pages in Yandex.Webmaster.

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Ok, I've made mobile pages on the site... What's next?

Connect AMP (Accelerated Mobile Pages) for Google and Turbo Pages for Yandex to speed up loading and improve the experience of your site on mobile devices.

You can contact the SEO studio "SEO COMPUTER" with any question by email: info@seo.computer.

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