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Mobile traffic has begun to dominate over desktop traffic, and this trend continues to gain momentum. To maintain good positions in search results, you need to adapt your site for mobile devices or create a mobile version of it. However, simply duplicating the site is not enough - optimization is needed.
Mobile is now an important factor for search engine rankings, and although there have been no official announcements from some search engines on this yet, the lack of responsiveness or a mobile version of a site can significantly affect its ranking. Behavioral factors, such as quickly leaving an inconvenient mobile version, are especially important for Yandex. Therefore, it is important to conduct a full mobile SEO audit. Let's look at the key aspects.
The page width must adjust correctly to the screen sizes of various devices. Make sure the viewport meta tag is written correctly:
This code allows the browser to adapt the page to fit the screen size. Using fixed values may limit the page's accessibility to users on other devices.
Avoid horizontal scrolling, which is annoying for both mobile and desktop users.
Test how well your site displays on different devices using testing services like Screenfly.
The most important task is not only the appearance of the site, but also its convenience. Simplicity in design is preferable to excessive aesthetics if it distracts the user. Keep in mind that an inconvenient interface will lead to a large number of refusals.
Contacts should be:
It is also important to take into account modern instant messengers, as they are gaining popularity. Place buttons for communication via instant messengers that your users prefer.
Complex order forms turn off customers. This is especially true for mobile versions, where long forms can lead to abandonment of purchases. Simplify the process by asking only the necessary information, and the rest can be collected later through contact with the manager.
The shopping cart should be easily accessible and a link to it should be placed at the top of the screen for easy access.
Loading speed has become an important ranking factor. Optimize pages to load in 3 seconds. Anything longer will discourage users. Use tools like Google PageSpeed Insights to check and improve your site's loading speed.
Content should be mobile-friendly and easy to understand. Let's consider several important aspects:
Optimize your images by compressing them before uploading them to your site to avoid slowing down the page.
Use 5-players to avoid problems with format incompatibility, such as Flash, which is not supported on iOS devices.
Users prefer shorter, more structured content when on mobile devices. Make content easy to understand by breaking up long texts into bite-sized chunks.
Since mobile users can't use a cursor, buttons and links need to be large enough for easy clicking. Recommended sizes:
Also maintain vertical margins between elements of at least 28px.
It is difficult to close pop-up ads on mobile devices. Large windows or windows with a small cross can cause users to leave your site. Reduce their size or eliminate them completely if possible.
Make sure site navigation is simple and intuitive. The main menu should be accessible on the first screen, and if the screen size allows, you can pin the menu when scrolling.
Add the ability to switch between the mobile and full versions of the site without sending users back to the mobile version, which can be annoying. Make sure that when clicking on an ad from a mobile device, the user is taken to the desired page, and not to the main page.
Take care of auto-filling fields so that users do not re-enter their data if it has already been used on other sites.
Mobile devices often transmit location data, and using this feature can make it easier for users to enter their shipping address and increase conversions on your site.
Create a separate favicon for mobile devices so that it stands out better from the rest in bookmarks and on the desktop.
For successful mobile SEO optimization, it is important to pay attention to the following aspects:
To avoid mistakes and ensure successful website adaptation, contact specialists. You can ask any questions to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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