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There is an opinion that in the future the KPIs of the contextual advertising channel will continue to grow. However, despite pessimistic forecasts, search engine optimization continues to be an important source of traffic and profit. This makes SEO an important component of a marketing strategy that cannot be ignored.
Despite predictions that voice search will account for half of all queries, this trend has not yet materialized. Statistically, although a certain number of queries start with voice activation, as a rule, users prefer to enter queries manually.
According to one analysis, only 0.05% of requests begin with the activation of “ok Google” or “hey Google.” This data may be skewed because it doesn't take into account information queries and cases where users first press the microphone button but don't use voice input to search.
Most likely, voice search will continue to develop, but its pace is not yet meeting expectations. In the future, as technology advances, we may see other ways to interact with devices, including systems that can execute commands using brain activity, as is already happening with some neurotechnology experiments.
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