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A study was recently published on the topic: “The State of SEO.” The survey was conducted among marketers from large international companies operating in various industries. It turns out that search engine optimization is more important than ever, yet only accounts for a small portion of overall marketing spend.
The study found that 85% of respondents consider search engine optimization methods to be effective, which is an increase of 6% compared to the previous year. However, 61% of respondents attribute low SEO costs to marketing budget constraints.
When it comes to adapting to changes in search algorithms, most marketers believe that adapting to new conditions is not that difficult. 10% of survey participants said that adaptation was “very easy”, 35% - “easy”, 41% - with “little difficulties”, and only 10% admitted that it causes serious problems.
The ranking of effective SEO methods is as follows (given that several options could be selected):
The survey shows that the majority of marketers say that content creation and optimization are the most effective methods. Almost half of the respondents consider link building and improving the internal structure of the site to be effective. While targeted keyword saturation is no longer a priority for most specialists. Interestingly, 1% of marketers consider all the proposed methods ineffective.
Thus, the famous phrase “Content is king”, said many years ago, remains relevant today.
Also during the study, respondents were asked about their priority SEO goals. The answers were distributed as follows:
It's interesting to note that this year the priority to increase traffic has increased significantly compared to last year, while conversion goals have become less important. The importance of SEO ROI dropped by a factor of 4, which the study's authors say points to the difficulty in measuring the effectiveness of SEO to increase sales.
In conclusion, the study authors emphasize the importance of quality content, which continues to play a key role in a successful SEO strategy. They hope that more marketers will strive to create new content formats that meet audience needs.
If you have any questions or need advice on SEO optimization, you can write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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