Finally, we can say that search engines have improved significantly. Now, one-sided SEO texts that are overloaded with key phrases are no longer the only way to promote websites. Search engines began to take into account not only the density of keywords, but also the quality of the content and its usefulness for users. Therefore, a new direction in optimization comes to the fore - LSI texts.

History of creation

Before we talk about the history of the appearance of LSI texts, let's define what it is.

LSI copywriting is a method of creating text that combines information content and the harmonious use of keywords. This approach allows you to convince search engines that your content is relevant and useful, which helps your pages rank high in search results.

The emergence of LSI copywriting is associated with the release of a new search ranking algorithm. In 2011, an algorithm was introduced whose main goal was to rid the Internet of low-quality content and give priority to materials that are truly useful and informative for users.

In 2012, the first steps were taken towards the use of LSI texts. The old method, in which key phrases were inserted at the beginning, middle and end of the text, was suitable for search engines, but users began to notice and avoid “unnatural” texts. Even then it became clear that the future lay in more natural and lively texts.

The revolution in this direction was brought about by the 2013 algorithm, which significantly influenced how search engines process user queries. Its introduction has changed approaches to content composition, making it more conversational and natural.

Basic canons of LSI copywriting

In order to understand the basic principles of LSI texts, you can compare them with traditional SEO texts. Previously, only synonyms of key phrases were used for promotion, but now attention is paid to more complex, but logically related words and expressions.

Relevant keywords are words that are closely related to the main query and help reveal it from different angles. These words can be easily found using popular keyword analysis tools.

For example, if the main query is “oriental cuisine,” then relevant keywords would be phrases such as “oriental recipes,” “Asian cuisine,” “spices for oriental cuisine,” and so on. Such words complement the main query, making the article more informative and useful for the user.

Basic requirements for creating LSI texts

1. Benefit

The text should be targeted at a specific audience and respond to their needs. It should be useful by providing information that satisfies users' needs.

2. Simplicity of presentation

The article is written for people, not for search engines. The text should be interesting and understandable for readers, and not overloaded with keywords.

3. Text structure

The text should be clearly structured: use headings, subheadings and lists. This makes it easier to understand and makes the article more convenient for the reader.

4. Distribution and density of keywords

Keywords should be distributed evenly throughout the text, avoiding their excessive accumulation in one place. This helps maintain naturalness and avoid oversaturation.

5. Reliability of information

Information must be accurate and presented at an expert level. Users must trust your content and find valuable information in it.

6. Literacy

Errors in the text are unacceptable. The quality of the content must meet high standards.

LSI texts help improve SEO optimization because they: