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I decided to return to the main topic. This may not be of interest to everyone, but if you started, why not continue? Today we will talk about the structure of the site, which plays an important role in its promotion.
Sometimes a situation arises on a website or online store when the same content appears in several categories. This leads to duplication, which can cause "contention" between pages. Such situations harm both the site and its promotion.
To avoid this, it is important to carefully select keywords and build the structure of the resource based on them. Sometimes some product categories may be more significant, but the task is to promote not only them, but also related products. For example, in some areas, such as medical, the same product may belong to several categories. Here it is important to determine the priority category and use cross-linking so that secondary links lead to the main page of the product or category.
This helps both search engines index the site better and helps users find the information they need. The more useful content offered to the visitor, the higher the likelihood of increasing traffic.
There are often so-called “orphan pages” on websites. This usually happens due to developer errors. Such pages rarely change and are often left unattended. For example, a "Privacy Policy" might be an example of such a page that, although not needed by most users, must exist due to legal requirements.
You can solve the problem using the robots.txt file, blocking such pages from indexing. We'll talk about how to do this in the following materials.
Few people know, but most users, when visiting an online store, do not plan to buy anything. Only about 17% of visitors are ready to make a purchase right away, while the rest use your site as a price comparison tool.
To increase sales, it is important that product pages have high-quality, user-oriented descriptions. This does not mean that texts need to be filled with keywords. The main thing is that they are written in simple and understandable language, without unnecessary “optimization”.
It is also recommended to enhance the pages with additional materials: articles, product descriptions, video reviews, customer reviews, user manuals and answers to frequently asked questions. This not only improves the pages, but also helps attract organic traffic from information queries.
Modern users prefer to use more precise queries in search engines. For example, instead of “buy a sofa,” they write something like: “buy a new red sofa with wooden handrails in Moscow.” Such requests generate more targeted traffic.
By using additional resources on your site, you can gradually build a community around your project. This will become an additional source of growth and customer acquisition.
For any questions, please contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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