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6 important questions for working with lead gen projects
Many people are interested in how to effectively work with lead generation projects. An experienced specialist answers these questions, sharing observations and practical advice.
1. Do you accept applications yourself or transfer calls directly to partners?
Most often, applications are sent directly. We only accept them in cases where we are testing a niche or when it is not possible to redirect to a partner. The main focus is on tracking the volume of applications and their quality. At the beginning, we check the duration of calls and sometimes record conversations for further analysis.
2. Where are requests recorded: in Google Sheets or CRM?
Applications are recorded in Google Sheets, and data is automatically downloaded from telephony. To do this, a formula is used that allows you to load information through XML import. Calls are unloaded automatically, but requests are most often recorded manually with the help of an operator.
3. What telephony do you use and do you connect it directly with CRM?
For telephony, an inexpensive and convenient system with the possibility of redirections is used. We do not connect it directly with CRM, since we do not have a specialized CRM system configured for these requests, and in most cases our clients do not have one.
4. Do you use only SEO traffic or add it from paid sources (context, social networks)?
There are a variety of channels used to sell leads, including PPC advertising, social media, and message boards, but the bulk of traffic comes from SEO.
5. How often do partners make payments for applications (weekly, monthly, for each separately)?
The frequency of settlements depends on the volume of applications. If there are not many of them and the applications are inexpensive, settlements occur once a month. If there are more applications, the calculation may be weekly. There are also partners who pay daily, especially if they are aggregators or “mini-affiliates”.
6. How is a niche assessed, and how do you understand whether it’s worth going there or not? What are the main markers for landmarks?
This process is very complex and multifaceted. We are always looking for new niches and testing them in different ways. The main approaches are as follows:
1. If we already have a client who wants to increase the number of leads, we start driving traffic and track how the client pays for the leads. If everything goes well, we begin to scale the process. In some cases we may work with a client for a percentage of sales, but in recent years such agreements have been rare.
2. We also often monitor drops (sites with good traffic that were abandoned by their owners). If the site had good traffic, we analyze it, check the traffic sources and find out if it can be monetized. If the drop can be picked up inexpensively, we do so and then analyze further steps. If the cost of the drop is high, we clarify the demand for leads in the niche by conducting small studies.
Thus, in our practice, we often start working either with an offer that already exists, or with potentially profitable drops. It is important to remember that you should not build lead generation sites on new domains without traffic history.
For more information, visit our website and read other articles on the topic.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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