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Launching a new website is an important step for a business, which can either be successful or lead to serious problems. SEO mistakes can significantly reduce traffic, slow sales growth, and make it difficult to regain rankings in search results. To avoid such troubles, it is worth learning from the experience of SEO professionals and following their recommendations.
Here are 4 key lessons that will help you avoid SEO problems when launching a website:
1. Don't forget about low traffic pages when redirecting:
When redirecting pages, it is important to consider not only pages with high traffic, but also those that have low traffic rates. Despite the apparent insignificance of such pages, they can be important to overall traffic. Incorrect redirection or lack thereof can lead to loss of traffic and deterioration in search rankings.
2. Check redirects after launch:
Even if your 301 redirect strategy has been worked out perfectly, it is important to test all redirects after the site launches. Bugs such as circular redirects or incorrect 302 redirects can negatively impact SEO. To do this, use redirect audit tools to make sure they are configured correctly.
3. Test the user interface:
Changes to site design, navigation structure, ordering, or other user interface elements may affect usability. Without preliminary testing, the site can become difficult to understand, which will lead to lower conversions and failures. Involve user experience (UX) experts and conduct A/B testing to ensure the site meets user expectations.
4. Include SEO in every stage of development:
SEO is not a separate task that can only be solved at the end of website development. Optimization should be part of every step, from wireframing and design to content writing and keyword selection. Feel free to discuss SEO aspects at all stages of development to ensure that the site is optimized for search engines from the very beginning.
Launching a website is a long-term process that requires care and careful planning. To avoid an SEO disaster and ensure a successful launch, it is important to consider all the key aspects related to search engine optimization and respond to potential problems in a timely manner. By learning from SEO experts, you can improve your site's performance and avoid common mistakes.
If you have any questions about SEO optimization, please contact the SEO studio "SEO COMPUTER" by email: info@seo.computer.
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