It’s time to write what SEO people are silent about, part 1: Mobile version and desktop, what are the differences for SEO according to Lazutin

1. What is mobile search? Mobile SERP is a search results page that is adapted for mobile devices. It allows the user to easily read information from a mobile device and, if necessary, immediately place an order.

2. Is the output identical on computers and mobile devices? No, these are two different search results. In order to understand how a site looks in search results on mobile devices, it is necessary to consider both versions. But most specialists don't do this.

For example: your site may rank 7 on a desktop, but rank 27 on a mobile device.

A few technical details: mobile search results differ not only in their organic position, but also in the presence/absence of ad units, appearance and clickability of snippets. Often the mobile version has additional information blocks.

3. Why is a mobile website important for SEO? When a person is traveling in public transport, walking or doing everyday activities, he can search for information via the Internet. If your site is not mobile-friendly, it could lead to users leaving for competitors who run things quickly and conveniently on mobile devices.

The world has changed, now people use several services in parallel, always being on the Internet, and do not want to face difficulties when searching for information.

4. How to check traffic from mobile devices on your website? In Google Analytics: Audience ⇒ Mobile Devices ⇒ Overview. In Yandex.Metrica: Standard reports ⇒ Technologies ⇒ Devices.

5. How to track SEO positions in mobile search results? To do this, you can use specialized tools, for example, the one I use to analyze positions.

6. Why is the site's position in mobile search results lower than on the desktop? This can happen if the mobile version of the site is buggy, slow to load, or has inconvenient elements such as broken forms or menu items. All of these factors can greatly reduce conversions and negatively impact SEO.

7. Typical mobile page problems To make a website convenient for mobile device users, it is enough to properly restructure its main elements. Here are some recommendations:

• Buttons with actions (for example, “Buy”, “Place an order”) should be bright and easily accessible.
• Content should be adjusted to fit the screen size, avoiding horizontal scrolling.
• Texts should be readable, divided into paragraphs with short sentences.
• Interactive elements should be positioned so that they can be clicked without errors.
• There should be no formats that do not work or display incorrectly on mobile devices.

8. How to check a site for mobile suitability? For example, you can use the tools in Google Search Console, which has a section with information about mobile friendliness. The Google Mobile Friendly service and the “Mobile Page Checker” tool in Yandex.Webmaster are also available.

I. What to do after the site has become mobile? To improve the mobile version, you can implement technologies such as AMP (Accelerated Mobile Pages) for Google and Turbo Pages for Yandex to improve loading speed and improve the quality of experience on mobile devices.

If you have any questions about website optimization, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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