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How to check if a website is promoting in SEO
SEO optimization of websites in search engines has long become an integral part of the marketing strategy for most businesses. With the increase in demand for these services, the number of companies ready to promote your website to the top of search results has also increased.
Unfortunately, along with the demand for SEO services, unscrupulous contractors appear who may not only fail to perform the work properly, but also expose the site to the risk of falling under the search engine filter, which can deprive the business of a significant portion of traffic and customers.
In this article, we will look at 3 simple steps that will help you understand whether an SEO specialist is really working on your site, and how effectively the work to promote it is being done.
Modern SEO optimization requires regular modifications and improvements to the site, because search engines give preference to sites that are interesting and user-friendly. 9 out of 10 websites need constant optimization.
We put a minus:
The SEO contractor does not propose changes to the site, does not request improvements to current pages or the creation of new sections, and does not send technical specifications for this work.
We put a plus:
The contractor actively maintains communication, sends technical specifications for the creation of new pages or sections, and gives recommendations for improving the site, such as introducing micro-markup or improving elements of interaction with users.
Although links are not the primary search engine ranking factor, they still play an important role. Good external links can increase the trust of search engines in your site, so it is the responsibility of an SEO specialist to build a high-quality link structure.
We put a minus:
An SEO specialist sends a report with the number of links purchased from exchanges, which requires minimal effort and usually does not produce significant results. Links placed on low-traffic pages or in the footer of sites do not bring real traffic.
We put a plus:
The contractor solicits submissions to write quality articles, posts links in classified publications, and submits the site to reputable services such as business directories or local directories, which helps increase your brand's visibility.
Search traffic is one of the highest quality and most profitable sources, since users who come from search engines are already looking for the product or service that you offer. It is important that requests are correctly distributed across pages, and that the information on the site meets user expectations.
We put a minus:
The analytics show that as traffic increases, the percentage of failures increases - most likely, untargeted traffic is coming to the site or keywords are distributed incorrectly. If users leave the site immediately without spending even a minute on it, this signals problems.
We put a plus:
Traffic indicators are growing not only on the main page, but also on internal ones, with users interacting with the site for more than a minute. When the reports contain not only positions in search results, but also proposals for improving conversion, you can be confident in the professionalism of the contractor.
If you have any questions or need help in promoting your site, write to the SEO studio "SEO COMPUTER" with any questions at email info@seo.computer.
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