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Hi all. I haven't written new posts for a long time. I recently went on vacation and took a little break from constantly working with clients. In order to understand the essence of this text, it is important to say that I currently have several clients. Some order only SEO, others - only contextual advertising, and some want both services at the same time. This creates 10 directions - 5 for SEO and 5 for context. And this has been going on for quite some time.
The real work with the customer was only at the very beginning, when I worked in the same organization from 2011 to 2011 and solved all the problems myself. Since then, especially in the last 10 years, the situation has changed. Everything has grown, directions have been added that were previously decided by one person. For example, last year no one could have thought that a contextual advertising specialist himself would develop creatives for various platforms. Some companies will even be surprised that the contextologist is not involved in setting up call tracking or integrating with various CRM systems.
Today you can often encounter a situation where a customer hires a marketer who does not know many technical nuances, and at the same time expects him to supervise the work of a contextologist and SEO specialist. In such a situation, a strange dynamic arises: a specialist working remotely solves the problem for 1/10 of his working time, and the business believes that it has a full-time employee. However, the reality is that businesses are deceiving themselves, since hiring a full-time specialist is expensive.
The situation will only get worse in the future. To fully solve all the problems of a company, several professionals are needed, and it is impossible to hire so many specialists at an affordable price for the business. Therefore, businesses are likely to follow the trend where several freelancers work remotely, and each of them does their part of the work. But this does not solve the problem, since only the current problem is solved, and not long-term development. This is especially true for SEO specialists: without a constant and long-term focus on the project, the results will be superficial.
Thus, small and medium-sized businesses find themselves in a difficult situation. It is impossible to hire a team of professionals. In current realities, the salaries of specialists on the market are quite high, and for many companies these are unaffordable amounts:
The paradox is that managers are not willing to pay specialists more than they receive themselves. This leads to offices hiring newbies or less-than-qualified people, which then disrupts the entire operation.
When all expenses are calculated in total, the department will cost at least 3 million rubles per month. This does not take into account advertising budgets. As a result, most companies choose to hire people who can work part-time or remotely. However, this does not provide significant business development.
Thus, most companies are doomed to lack real growth. The market for SEO, context, SMM and other areas is faced with the fact that it is impossible to develop deeply with the current model of working with clients. In order for a business to grow, it needs specialists working in full on the project, and not on the principle of “many clients for 1/10 of the time.”
These are the thoughts. I hope you found it interesting. If you have any questions, write to the SEO studio.
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