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SEO is a time-tested online promotion tool. However, information periodically appears that this method has lost its relevance. Some entrepreneurs and marketers are inclined to believe that in our time, doing SEO and website promotion is useless. In this article we will cover the following questions:
SEO has been accused of being “dead” since its inception. Of course, the old promotion methods that were in effect in the past no longer meet modern requirements. Technology continues to evolve, search algorithms improve, artificial intelligence continues to make changes. What was relevant a few years ago often doesn’t work now.
To understand where the rumors about the “death” of SEO come from, let’s remember how it all began and what methods were used in the past.
Before the advent of search engines, there were so-called directory sites where users could search for information. In those days, it was enough to add your site to the directory, and that was enough for promotion. Platforms that cataloged websites played a major role, and search engines were not yet dominant.
With the increase in the number of sites, the need arose for search engines that began to rank resources. In the first years of its existence, Google worked on the PR algorithm, and Yandex focused on text content and the number of keywords on the page. In order to get to the TOP, you just needed to increase the number of key phrases in the texts. At that time, the algorithms were much less sophisticated, and in some cases, optimizers used a hidden text technique that is outdated and ineffective today.
The next stage in the development of SEO was related to the purchase of links. Sites purchased links en masse from various directories, and such methods were a priority. However, with the development of search algorithms, such technologies have become obsolete. Last year, the new Minusinsk algorithm brought a real crisis for many sites, when there was significant pessimism regarding link spam. Site owners have once again begun to invest in removing incorrect links.
To select a contractor, it is important to understand what promotion methods he uses. Even today, buying links can be effective, but it is important how exactly it is done to avoid penalties from search engines.
How to keep abreast of changes in search engine algorithms? New rules and updates are often published on search engine blogs, for example, in the official sources of Yandex and Google. Webmasters follow these news and adapt their sites to new requirements. However, information about innovations often appears after they have been introduced, and it is impossible to prepare in advance. For example, Yandex recently announced that a site's reputation is important for successful ranking, which means attention to quality of service and honesty.
If a site violates quality standards, for example by inflating prices or deceiving customers, this can lead to a drop in search rankings.
SEO is no longer just about creating content for search engines. Today, search engines focus on user convenience and interest. The Baden-Baden algorithm can reduce a site's ranking by 30-50 positions if the content appears to be artificially optimized for search engines rather than for people.
Some promotion methods may still work, but they come with the risk of sanctions, especially for small and unknown sites. Such methods include:
The task of modern SEO specialists is to work on the quality of the site, improving its content, structure and technical part. Not only the quantity, but also the quality of traffic is important. In some cases, branding cues or a company name can help a site if traffic comes organically. However, artificial promotion may cause sanctions.
Prohibited methods include:
Doorways are automatically created pages to collect traffic. Cloaking involves replacing content for search engines and users. Hacking websites is illegal and may result in criminal penalties.
Today, some effective SEO methods include:
SEO will continue to evolve and change. Those who claim that this method is dead simply did not have time to adapt to new realities. Today, SEO requires an integrated approach, which includes the work of a whole team of specialists, each of whom must be ready for changes in their field.
Get advice and quality online promotion from SEO leaders. Write to our studio "SEO COMPUTER" with any question by email info@seo.computer.
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