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Many people have heard about the internal linking technique. Site pages are linked to each other not only through automatic blocks (for example, menus and breadcrumbs), but also through links in the text of articles. Links are inserted into the article on the site to help strengthen certain commercial pages.
Previously, this technique was very effective and significantly contributed to the promotion of pages. However, over time, its influence became less noticeable than before.
During the year, work with internal linking in small volumes has practically no serious impact. You shouldn’t expect a significant improvement in your site’s rankings for specific queries if you just wrote an article and inserted a link to the promoted section. In rare cases, when the page is really strong, this can have a noticeable effect.
What can be done to enhance the effect?
In order to increase the impact of internal linking, it is necessary to pump up the pages. In addition to linking, it is important to actively engage with informational articles that link to the section you are promoting.
For example, create a high-quality article that answers all important questions, and actively promote it on social networks and specialized communities, making links to it on forums. The main thing is to share the article meaningfully, without imposing it on users.
When people start reading the article and click on the link to your website, traffic will flow to your page. As a result, some visitors make a purchase if everything is done correctly, and the other part helps strengthen the promoted section, increasing its position in search results.
Please note that this process requires effort and time. It makes sense to launch it when the site is already quite mature: with high-quality texts, good markers of user behavior, and significant commercial indicators. Pointed internal linking is used precisely in this case to strengthen specific sections.
Particular attention should be paid to broken links. These are links that lead to non-existent pages. If users encounter such links, their experience of the site may be negatively affected, and search engines will notice dissatisfied users, which may hinder promotion.
Broken links appear on live sites that are updated and changed. Pages can be added or removed, and links that previously worked become irrelevant.
If your site actively uses links, it should be regularly checked for broken links using special crawling tools.
Additional information on this issue can be found in other articles on our site.
For any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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