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If the domain name contains a keyword, this can create additional difficulties when building links. In this case, all the so-called non-anchor links in question actually become anchor links. This means that when you place links on different resources, such as directories or other sites, the link text will match your domain, which is actually anchor text with keywords.
If your domain is written in Latin (for example, transliterated), the links will be slightly different in spelling, but nevertheless they will contain keywords. In the early stages, such links can have a positive effect, as you will receive natural, but still anchor links. However, over time the risk increases. Constantly adding anchor links with commercial keywords, without a variety of non-anchor links, can lead to negative reactions from search engines. In this case, Yandex or Google may perceive this as link manipulation, which may affect your ranking.
What to do if the domain name contains a keyword?
If you already have a domain with a keyword, it is best to avoid using the domain itself as an anchor for all links. You can use other options instead. For example, you can insert phrases such as “here”, “here”, “on this site” and other less obvious ones to make links more natural. Even phrases like “site” can help diversify your link profile and reduce risk. It is also worth using the name of the company or brand as anchors to dilute the number of links with the domain.
To avoid mistakes, it is important to continue to monitor the quality of links and the variety of anchors in your promotion strategy. If necessary, you can seek advice on SEO promotion.
If you have any questions about SEO or want to discuss a strategy for your website, write to the SEO studio "SEO COMPUTER" at info@seo.computer. We will be happy to help you choose the right path for effective promotion.
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