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Imagine that you have decided to buy a car. You come to the showroom and there are two identical cars there. Get closer and you notice that one of them is equipped with tint, while the other is not. One has leather seats, the other has fabric seats, and so on. In general, the cars are the same, but some features make one of them stand out. Which of these cars will you choose?
This is how the search engine works, choosing which site to show in search results. But it has its own principles and algorithms. Search engines, for example, check a site's domain name, address, meta tags, headings, and other elements to determine how well the site matches user needs and how useful it is. Now let's look at the main stages of internal website optimization.
Let's start by choosing a domain name for the site. It can be related to your company name, product or service. In some cases, if the site is related to a specific topic, its name can be adapted to the search query, for example, by adding a city or region. However, it is worth remembering that in the past many people used domains optimized for popular search queries, which led to a negative reaction from some search engines. It is important that the domain clearly reflects the theme of your site. For example, if your site is about forestry, then the domain name should be related to the forest.
After choosing a domain name, you can move on to the next stage of optimization - writing the title tag. This title appears in the browser tab and plays an important role in SEO. Ideally, it should be formed based on the semantic core of your site - a list of the most popular search phrases that will match the needs of the target audience.
There is an opinion that the semantic core should include as many key phrases as possible, but in practice it is important that it is optimized for each page of the site. Each page will have its own semantic core, consisting of sets of key queries that best reflect its content.
To create page titles, use tools like Wordstat to research popular queries on the topic. It is very important that the length of the title tag does not exceed 70 characters, as this guarantees correct display in search results.
The next important step is to create a HUR (Human Readable URL). This is the name of the page file, written in Latin and corresponding to the main search query. Many argue how important this is for SEO, but if the site is new, then CNC must be registered. For older sites that already have indexed pages with established links, changing addresses may lead to a temporary loss of rankings, as re-indexing will be required.
Thus, CNC is important for new sites, and old pages should not be changed so as not to affect their position in searches.
This concludes the review of the first stages of internal website optimization. In future articles, we will talk in more detail about other aspects of SEO: image optimization, internal linking, and methods for optimizing texts based on search query clusters. Stay tuned for new publications, and do not forget that the real world is no less important than the online space.
For any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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