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External links are often considered the stars of SEO, but internal links play an equally important role. They can have a significant impact on your site's visibility in search engines, although they receive less attention. In this material, we will look at how to properly use internal links and their impact on SEO.
Internal links help search engines find new pages on your site. For example, if you added a new document, but no one links to it, the search robot may not find it. As a result, the page will remain “invisible”. These pages are called orphan pages. They must either be deleted, or closed from indexing, or links leading to them must be created.
In addition, internal links affect the PageRank of pages. It is important not only the quantity, but also the quality of these links. The more significant pages link to yours, the higher its authority.
In addition, the link structure on the site affects the display of additional links in snippets.
Think of your website structure as a pyramid, with important content at the top and less important content at the bottom. Typically the home page is at the top, followed by service, product, contact and blog pages. Next are the pages that relate to specific subsections.
However, it is important not to link all pages at one level to other pages at another level. The structure should be logical and relevant to the topic.
The concept of SILO structure is the grouping of pages related to one topic. This allows you to create thematic clusters, where each page contains links to related materials, improving both navigation for users and the perception of the site by search engines.
For example, if the site is dedicated to countries and cities, then each page will be included in one of the groups - “countries” or “cities”. This helps create a clear and logical structure where pages link to each other on topic, helping both users and crawlers navigate the site more easily.
This approach has several advantages:
In addition, this structure allows search engines to better understand the context of your content and improve the relevance of pages in search results.
If you are working with an existing site, it is important to first analyze the current internal linking structure. To do this, you can use various tools that will help assess the site hierarchy and identify growth points.
For example, you can check the number of pages on your site that link to sections that need improvement. This will help identify weaknesses and speed up the optimization process.
It is best to focus on pages from the TOP of search results for your request. This will help you understand how many internal links typically exist on successful pages in your niche. Also remember that over-linking can lead to over-optimization, so the number of links should be balanced and useful for users.
It is very important to regularly audit your site for 404 errors and eliminate links leading to such pages. These errors can affect the quality of the site in the eyes of search engines.
When posting new content, it is important to look for older pages that may be thematically related to the new material. Adding internal links from popular and authoritative pages will help transfer some of their link juice to new content, improving its ranking in search results.
To find such pages, you can use search operators or analyze the data through SEO tools.
Here are three key rules to help you use internal links effectively:
An example of good internal linking is Wikipedia. This is a perfect example of thoughtful structure and navigation.
A well-thought-out hierarchy, beautiful structure and easy navigation to everyone!
For any questions, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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