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Hello! We are pleased to share with you important recommendations for promoting your business online. In this material we will tell you how to correctly combine various tools to create an effective advertising campaign that will bring stable results.
Today, more and more businesses are turning to online channels to scale. Advertising budgets are increasing and more companies are advertising on e-commerce. However, to achieve maximum efficiency, it is important not to rely on just one tool, but to combine different channels into powerful bundles.
If your goal is website promotion, your choice will most likely fall on contextual advertising, targeted advertising or influencer marketing. Many companies, focusing on obvious tools, limit themselves to using one channel, considering it the most effective. They reason logically: “Why pay for a channel with lower conversions if you can invest in a more profitable one?”
This strategy is sometimes justified, but in some cases it can lead to the fact that one advertising channel begins to dominate, and overall conversion on the site begins to fall. We recommend evaluating not only each channel separately, but also the complex result. A good analogy is diversification of investments: you should not invest all your funds in one asset, it is better to create a balanced portfolio.
Here are some effective combinations of tools that show good results:
1. Influencer marketing + contextual advertising (YAD, Google Ads)
Contextual advertising helps attract cold traffic, and remarketing allows you to return users and motivate them to buy. Influencer marketing increases brand awareness through bloggers and creates a warm audience. Working together, these channels make it possible to build a “warm” customer base, which enhances the effect of remarketing. Although an influencer marketing application may cost more, this tool can help improve overall PPC results and reduce the cost of an application by 10-20%.
2. Influencer marketing + contextual advertising + email marketing
Adding email marketing to the mix greatly enhances the campaign. Connecting mailing lists helps not only in retaining customers, but also in increasing audience loyalty. These can be welcome letters, newsletters, trigger letters that are activated after conversion actions on the site. For email marketing to be effective, it is important to constantly expand your subscriber base, which can also be done through contextual advertising and influencer marketing.
3. Influencer marketing + contextual advertising + email marketing + SEO promotion
SEO brings long-term results, and although there may not be a lot of conversions in the first months, it gradually provides steady organic traffic. This is an important tool for sustainable growth, as SEO traffic often has the highest conversion rate. With proper optimization of your website, even without active advertising, you will receive requests through search engines.
Integrated or omnichannel business promotion, in our opinion, is gaining popularity and producing excellent results. We see this trend based on the requests of our clients and publications in thematic resources.
One of the striking examples of successful omnichannel promotion is a brand that opened a store in a new region and successfully used the following advertising channels:
As a result of an integrated approach, which included the gradual inclusion of various tools, traffic and orders on the site increased 10 times.
If you want to understand how to improve the promotion of your business, we recommend conducting an audit of advertising channels and website. By creating a strategic plan and media strategy, you can effectively forecast your advertising budget. For consultation please contact us.
Thank you for your attention! Stay tuned for new articles on our website, where we share valuable cases and promotion tips.
If you have questions, you can write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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