Infographics and SEO for marketplaces (first experience)

Table of contents of my story of starting a business on marketplaces ?

We finally received the first batch of goods, and emotions were overwhelming - it seemed that profit was about to be on the horizon. At university I was interested in photography, retouching and web design. We bought a professional ring lamp before we started work, and we purchased a graphics tablet with the intention of doing design for social networks. We found a great white tabletop at home, and it became our temporary photo studio. We photographed everything with a phone, and used a second phone to correct shadows. After analyzing the product cards in the selected category, I noticed that most of the images were on a white background. Then I decided that our products should stand out and they would all be shot against a black background.

Here are the key points that became the basis for successful sales:

  • 5-7 high-quality photos for each product, made in the same style with clear characteristics.
  • Minimalism in images, focusing on important aspects of the product in one sentence.
  • Only numbers and facts, without unnecessary details.

During the week I was engaged in color correction, retouching and clipping of images in a graphics editor. The result was quite decent, although not ideal.

I acquired SEO knowledge while working on my online project, so the basics of search engine optimization were well known to me. I knew how to use Yandex.Metrica, Wordstat and other tools. The semantic core and key phrases were not new to me. Writing sales texts with keywords did not take much time, and I tried to avoid overly saturating the text with keywords so as not to spam it.

From the very beginning, I was categorically against copying descriptions and semantics from competitors. I believe that uniqueness is the key to success. Therefore, if you want to be a leader, find your way, do better than others, and improve, but don’t copy!

This was just the beginning. I went on to rewrite the SEO product descriptions at least five times and completely rework the infographics at least four times.

Contents of the story ?

My Telegram channel ?

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