Impact of Core Web Vitals on SEO: New metrics and how to work with them

Introduction

1.1 What are Core Web Vitals?

Core Web Vitals are a set of key metrics developed by Google to measure user experience on websites. These metrics remain important for SEO because they directly affect a site's ranking in search results. Core Web Vitals include three main indicators:

• Largest Contentful Paint (LCP) - loading time of the main content on the page.
• First Input Delay (FID) - delay before first interactivity.
• Cumulative Layout Shift (CLS) - stability of the visual display of elements on the page.

Each of these metrics measures important aspects of the user experience, making them essential for SEO optimization.

1.2 Why are Core Web Vitals important for SEO?

Since their introduction, Google has started using Core Web Vitals as part of its ranking algorithm. This means that sites that score higher on these metrics have an advantage in search results. Nowadays, it is important to focus on optimizing these metrics to improve site visibility and functionality.

Well-optimized Core Web Vitals result in improved user experience, increased time on site, and increased conversions.

Part 1: New Core Web Vitals Metrics

2.1 Evolution of Core Web Vitals

Since their introduction, Google has been constantly updating Core Web Vitals, adding new metrics and improving old ones. This year, new indicators were added to the existing ones, which focus on user interaction and site performance.

2.2 Interactivity and security

Google is also paying attention to new metrics this year, such as:

• Interaction to Next Paint (INP) - measures the time it takes to respond to user actions after the page has fully loaded.
• Time to First Byte (TTFB) is a metric that measures the time it takes before the first byte of data is received from the server.

These metrics help you better evaluate your site's user experience and performance in real-world conditions.

2.3 New security and privacy requirements

This year, security and data protection become important aspects of Core Web Vitals. Compliance with security standards and protecting user data can impact SEO.

Part 2: How to Work with Core Web Vitals to Improve SEO?

3.1 Largest Contentful Paint (LCP) optimization

LCP measures how quickly the main content on a page loads. To improve this indicator, several important factors must be taken into account:

• Code Minification: Reducing Volume, CSS and JavaScript.
• Image optimization: Using compressed image formats such as WebP.
• Using a CDN: Distributing content over the network to speed up loading.

3.2 Working with First Input Delay (FID)

FID measures how quickly a site responds to a user's first action. Improving this indicator is achieved through:

• Reducing JavaScript usage: eliminating blocking elements.
• Optimizing server response time: reducing delays between the server and the browser.

3.3 Visual display stabilization (CLS)

CLS measures the degree to which elements on a page are displaced as it loads. To minimize CLS it is recommended:

• Use static dimensions for images to avoid unexpected displacements.
• Manage ad units by avoiding dynamic inserts that can move content.

Part 3: Optimizing new metrics this year

4.1 How to optimize Interaction to Next Paint (INP)?

INP measures the latency of a user interacting with elements of a site after it has fully loaded. To optimize this indicator it is important:

• Minimize the number of elements to load: avoid unnecessary animations and scripts that slow down the response.
• Optimize server response: Faster server-to-browser interaction reduces latency.

4.2 Time to First Byte (TTFB) improvement

TTFB measures the time until the first byte of data is received from the server. To improve it you can:

• Use CDN for global data distribution.
• Optimize server operation, improving request processing and data transfer speed.

Part 4: Tools to Monitor and Improve Core Web Vitals

5.1 Basic Tools for Measuring Core Web Vitals

The following tools can be used to monitor and improve Core Web Vitals:

• Google PageSpeed ​​Insights: A tool that analyzes site performance and makes recommendations.
• Google Search Console: Provides detailed information about performance metrics through the Core Web Vitals section.
• Lighthouse: A tool for analyzing and optimizing web page performance.

5.2 How to use the obtained data?

Using these tools, you can identify website elements that require optimization. Over the course of the year, Google will provide more detailed reports on each of the indicators, which will allow us to better understand what needs to be improved.

Table: Comparison of metrics before and after Core Web Vitals optimization

Metrics
Before optimization (seconds)
After optimization (seconds)

Largest Contentfol Paint
4.2
1.8

First Input Do
0.5
0.1

Cumulative Bark Shift
0.25
0.05

Part 5: Impact of Core Web Vitals on Mobile Devices

6.1 Mobile optimization in the year

Core Web Vitals are becoming even more important for mobile optimization. To improve performance on mobile devices, you should:

• Optimize the mobile version of the site to speed up loading.
• Use AMP to load pages quickly on mobile devices.

6.2 Difference between mobile and desktop versions

Core Web Vitals metrics can vary significantly between mobile and desktop versions of a site and should be considered separately:

• Mobile devices often suffer from slow loading times due to limited network resources.
• Desktop versions usually have better performance due to more powerful processors and stable connections.

Conclusion

Core Web Vitals remain the most important factors for SEO optimization in the year. Improving these metrics will help increase your site's visibility in search engines, improve user experience, and increase conversions. For detailed advice or assistance on SEO optimization, you can write to the "SEO COMPUTER" studio at info@seo.computer.

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