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Please note: if using AI promises HUGE BENEFITS that will come EASILY and FAST, then most likely it is either a lie, or the increase in traffic will be spent on garbage content on a large scale.
AI in SEO should be used primarily for analysis and to a lesser extent for creation.
Mini-course on why this is so:
❌ Google indexes content in general less and less - the likelihood of indexing or ranking what already exists is becoming lower.
Think about the analogy with lemon cake recipes - if there are already 5,000 recipes on the Internet, then you need to look outside the box.
Asking AI to generate content ideas - while it can come up with topic ideas, it's important to consider SERPs and consider whether you can add value based on what's already ranking high.
❌ AI can generate keyword recommendations, but the data is often inaccurate - many keyword analysis tools are "flawed" when it comes to search volume.
Estimated search volumes are just an estimate that can be based on keyword data stamps, often using incomplete estimates from AI. Therefore, you should be careful with such results.
❌ Using AI to create spam content with automation is not an option that will benefit both you and your customers.
As Google goes through the process of ingraining its algorithms, we don't want to overwhelm search queries with thousands of automatically generated articles that will only exist for a very short time.
❌ If everything was that SIMPLE, you would have already seen many more successful cases. But that doesn't happen because it's not really that effective.
❌ AI-generated content is predictable text that builds on existing content, making it less useful from the end user's point of view. Therefore, the volume of content often does not meet the requirements to rank well, and if it does, it is less likely to have longevity.
❌ Publishing content that does not generate user interaction is a recipe for quickly losing positions. Google evaluates things like clicks and other interactions to determine how useful the content is. Most AI-generated content will have less chance of longevity if it doesn't resonate with users.
AI is a great tool for analyzing data and extracting useful information.
It can help on a creative level in rewriting elements such as headers or structured data, but only with the right approach and the ability to correct possible errors, or so-called AI “hallucinations”.
A professional technical website audit can be carried out using various SEO analysis tools, available in both desktop versions and browser extensions.
If you have questions about SEO optimization, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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