If there are many queries in one cluster with a common intent - how to optimize for SEO

What if there are too many requests in the cluster for a page?

In this article we will answer a question from one of our subscribers who asks: “If there are too many queries (for example, more than 50) in one cluster with a common intent, is it worth including them all on one page? Or is it better to split the cluster into several pages? Is there a recommended number of requests per page?”

Is there a request limit for one page?

There is no clearly recommended number of queries that should be included on one page. It all depends on the situation. If the queries are very similar to each other, then you can combine up to 100 queries on one page, and this will not be a problem. However, complexity arises when queries vary greatly, which can affect the naturalness of the text.

If the queries in a group are similar, for example they differ only in word form, number, case or word order, they can easily be included in one sentence. In such cases, even a large cluster of 50 queries can be easily embedded in several sentences, since the words in them can simply be swapped.

While this is not always the exact use of every request, it is important to find a balance. You can first use a hypothesis, and then check with a text analyzer where and which phrases are best to use. At the same time, it is necessary to avoid excessive spamming of the text.

It’s good when requests can be combined into one sentence, for example: “Site promotion”, “Site promotion in Moscow”, “Site promotion in Moscow with a guarantee”, “Site promotion with a guarantee” - these requests can be combined into one sentence, like : “Website promotion in Moscow is guaranteed by our company.” This is an example of how you can use different query options in the same text.

How to do clustering

Thus, there is no strict limit for queries on one page, but it is important to approach clustering wisely.

If you decide to split the cluster into multiple pages, it depends on the strength of the clustering. Many clustering services show groups and you select the strength and type in advance. For example, you might choose a clustering strength of 3 or 4. If you end up with a cluster of 70 queries and you're not sure whether to combine them on one page, try using stronger clustering options. This will help you divide queries into sub-clusters and you can easily create multiple pages for each sub-cluster.

If, with more strict clustering, requests are not divided and the group remains intact, it is better not to split the cluster. Dividing into pages can affect the effectiveness of promotion.

Additional materials on this topic can be found in other articles on our website.

If you have any questions, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.

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