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Hi, my name is Roman, I do marketing for a company that sells freshly roasted coffee and coffee equipment. Our product is really good, and we decided to start promoting the site and expanding our customer base using SEO optimization.
Although I am not an SEO specialist, I do know a little about this area, so we decided to find a contractor to promote the site. In this article, I will talk about the difficulties we faced, how we managed to save 300,000 rubles and how we started receiving 100 applications per month at a price of less than 250 rubles each!
We didn't want to waste money, so we looked for a contractor who would only charge for the result. I found several companies that promised promotion guarantees.
One of the companies looked very reputable - they had a beautiful website, they occupied high positions in the ratings, had many projects and seemed to have been working for a long time and successfully. The cost of their services was 80 thousand per month. I will refer to this company as "Company X" for privacy purposes.
On the website of “Company X” it was written that they guarantee the results. However, the manager clarified that they do not guarantee the exact result, but only the completion of the work. That is, they will do everything to promote the site, but no one can influence the result. This immediately alerted me.
I understand that SEO results cannot be predicted 100%, but why then offer such guarantees for such a sum? I wanted to find a contractor who would be honest and transparent.
After a week of searching for web studios that work “in fact,” we realized that such companies simply do not exist. Therefore, we decided to change our search strategy.
We decided to look for a “transparent” company that would honestly say: “You have little chance of advancement, we will not undertake this” or “Try another way of promotion.” We needed to find professionals who would not just seek to make money, but would really help us figure out what works for our niche. At some point we thought that we had found such specialists.
One local team that creates and promotes websites caught our attention. They had experience and good examples of work on Instagram. In one of the cases, they told how in six months they brought a website to the TOP of search engines for 17 queries.
I understand that 17 requests in six months is not a lot, but I still decided to call them to find out more. The manager said he couldn't guarantee a promotion, and I immediately noticed their honesty.
We discussed the details, and a week later we decided to start cooperation. The cost of their services was 35,000 rubles per month. But when we almost signed the contract, the manager said that optimization would take 8 to 9 months. They explained that during this time they would be able to set up the site, carry out internal and external optimization, and search engines would be able to index all pages, and the site would reach the TOP. It sounded cool, but it didn't quite suit me.
Although they answered my questions honestly, one moment turned out to be not entirely truthful. Of course, SEO is a long-term job, but 8-9 months for the first noticeable results is too long! We would give 315 thousand rubles for this. This was a lot of money for us, and although we expected a return on investment, we still doubted it.
And that's when we found something important.
One day, while reading cases from other companies, I came across an article from a local studio that told how they began to get the first results in the first month of working with a client. The client’s website began to reach the TOP for requests, and the screenshots showed statistics with an increase in traffic.
I was interested and decided to contact the manager of this company. Having left my contacts, I immediately received a call. The manager found our website, talked to me and promised to call me back later. A few hours later they called me again and provided me with a free site audit, where several serious errors were identified.
No one had noticed these mistakes before, and I liked that the company showed sincere interest in our project. This gave me confidence that these guys were worth working with.
I was satisfied with their services - specificity, constant contact with the manager and work program. It was also important that they worked with a programmer who could immediately correct any errors on the site.
After 5 months of working with this company, traffic to our website has increased significantly. The number of applications increased from 5-10 per month to 100, and the number of requests displayed in the Yandex TOP increased from 3% to 70%!
We found real professionals, and if you are looking for a company for SEO promotion, I advise you not to focus on those who only want to make money, but on those whose goal is to really help you promote your site and bring real benefits.
Don’t forget to read cases and reviews from other clients on the company’s website or social networks. This will help you avoid mistakes when choosing a contractor.
If you have questions about SEO promotion, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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