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Once upon a time I decided to try website promotion. I bought a bunch of courses, but at that time SEO seemed like some kind of abstraction to me: everything was so long, unclear, and ultimately without a clear result. But one day I met a real teacher, and then I started practicing - and now I have dozens of successful cases behind me.
However, one of the biggest difficulties is explaining to the customer what, why and why is happening in the SEO process. When a person pays money, he wants to understand what exactly it is for. Therefore, I decided to create this text to explain what is really important in website promotion.
So let's figure it out:
1. **Domain age.** Old domains tend to move much faster than new ones. This is due to the fact that search engines trust a site that has existed for a long time and has a history.
2. **Presence of sanctions.** If a site is sanctioned by search engines, its restoration may take a long time. The process of lifting sanctions is quite complicated, and after that it takes time for the site to regain its lost positions and reputation.
3. **Site speed.** This is one of the key factors for search engines. Every day, search engines measure the loading speed of websites, and those that work faster receive an advantage in search results.
4. **Errors in the code or poor admin.** Poor technical condition of the site, errors in the code or an unintuitive admin is a direct path to low rankings in search results. It is important that programmers have experience, and that the admin panel is convenient and modern.
5. **Usability and usefulness of content.** All duplicate or non-unique content may result in penalties. In addition, the site must be user-friendly, otherwise users will quickly leave the site and your bounce rate will reduce your ranking.
6. **Meta-data.** Properly written meta-data (titles, descriptions, etc.) is the basis for success. Even for many keywords, the right meta data can be a decisive factor in promotion.
Don't be afraid of SEO - let SEO be afraid of you!
If you have questions about SEO promotion, you can always contact the SEO COMPUTER studio. We will help you understand any aspect of SEO. Write to us by email: info@seo.computer.
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