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Hello, my name is Igor. I own an online store for building materials. Previously, I sold products only through contextual advertising in search engines such as Yandex.Direct and Google Adwords. However, in recent months, advertising has ceased to be profitable, and sometimes even turned out to be unprofitable.
In this article, I will tell you how I was able to double the number of clients, while no longer paying for each click through advertising.
I set up advertising for the store's main products, and it initially showed good results. At the best of times, up to three applications a day came through advertising.
However, the cost of a click gradually increased, and it was impossible to correct this situation with the help of a director, since competition in the niche was becoming stronger. Some clients who came through advertising became regulars, but I understood that the business could not survive for a long time only at the expense of such clients.
Then I started looking for cheaper ways to attract clients. On the Internet I found many options on how to get traffic. I have chosen a few of the most suitable methods:
Selling through social media requires constant interaction with your audience, which is difficult when selling building products. People aren't particularly interested in looking at pictures of screws and nails. Therefore, I decided not to waste time and money on experiments with social networks.
E-mail marketing is sending letters to potential customers in order to generate demand and increase sales. This method, although not bad, is not as effective as it used to be. Today, e-mail marketing is more suitable for working with regular customers rather than attracting new ones. My job was to find new clients, so I continued my search.
It was SEO promotion that I decided to focus on. SEO is the process of promoting a website in organic search results. I’ll say right away that it worked, although many doubted the effectiveness of this method. My site not only did not lose its position after the specialists completed their work, but also continued to receive traffic. I had previously heard that SEO works, but to reach exactly the target audience, I was not sure. However, the results surprised me.
SEO results usually appear within a few months, and to be honest, I was not sure about the effectiveness of this method. However, on the recommendation of an entrepreneur friend, I turned to an SEO studio.
Specialists conducted a free audit of my site, suggested methods to improve my rankings, and pointed out errors that needed to be corrected. Although everything sounded good, I still felt apprehensive. In the end, I decided to buy the service for two months to see what would happen.
The project manager kept me constantly informed about the progress of the work, and I received reports on completed tasks.
When I saw the first results, I calmed down and realized that it was worth continuing. I ended up ordering three more months of work and getting twice as many people on the site! And most importantly, they come from search and are the target audience that buys most often.
Now my site is consistently in the TOP of search results for basic queries:
Here's the traffic increase:
Now I don’t pay for clicks, and the traffic comes organically. SEO promotion eventually paid off and brought profit. My SEO studio even posted a case study of promoting my store on their website, which describes in detail what exactly they did to improve their rankings. I recommend that you read this material.
If you need to promote your website, you can contact the SEO studio "SEO COMPUTER" for a free audit. You will also receive recommendations on how to improve your site so that it starts to rank higher in search results.
For detailed advice, write to email: info@seo.computer.
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