Leave a request
In this article we will talk about how we have been doing SEO promotion for several years for a client working in the synthetic materials production niche. We will discuss in detail the strategy, tactics and difficulties encountered along the way. Read and share your opinion in the comments.
Hello, my name is Anatoly Politsyn - I am the technical director of an online marketing agency. We create websites from scratch and help companies attract customers through SEO, contextual advertising and targeting.
Several years ago, we were contacted by a client involved in the production of synthetic materials for the optical and technical industries. His task was to create a multilingual website with a product catalog, news and contact information. The client wanted to improve rankings in search engines and get ahead of competitors in order to attract potential customers.
We proposed the following solutions:
SEO (Search Engine Optimization) is a set of measures to improve a website to increase its position in search engines for key queries.
First stage of work
The work began with filling out the brief, after which our technical specialists began developing the site. As a result, the client received a resource with up-to-date information about the company and its products.
Then we started SEO work.
Preparatory stage
We collected and agreed on a semantic core that included both low- and mid-frequency queries. For commercial queries like “buy” we used catalog pages. We have posted information requests in the “Articles” section. Jewelry-related queries were excluded as they were not relevant to the topic.
Launch SEO
Difficulties along the way
Initially, traffic to the site continued to grow, but from a certain point, in the middle of the year, we noticed a sharp drop in traffic and the number of applications.
To solve the problem, we analyzed the behavior of site visitors and identified which sections require improvement. After this, we, together with the client, introduced a number of improvements, which led to a positive result in the first year of work.
Results of the first stage of work
The client was pleased with the results. We continued our work, moving on.
Second stage of work
In the second year of work we:
Results of the second stage of work
The client was pleased with the development of the project, and we confidently continued work in the third year.
Third stage of work
At the third stage of work we:
Analysis showed that users are more likely to go to pages with informational articles, so we improved internal linking by connecting pages to each other using links. We also added a feedback form to the “Articles” section so that potential customers could contact us immediately after reading.
Summary of the current state
Results so far:
Communications with the client
This case is interesting not only in terms of results, but also from the point of view of interaction with the client. At the beginning of his work, the head of the company dealt with all issues related to website promotion, but later, realizing that this required regular attention, he appointed his assistant responsible for the project. This allowed us to speed up the process and improve communication.
SEO is not a sprint, but a marathon. This is a process that requires time and continuous improvement. To achieve sustainable results, it is important to work on the site, test hypotheses and maintain constant contact with the contractor.
To get maximum results from SEO promotion, be prepared for long-term work and constant improvement of the site.
If you have questions about SEO promotion, want to create a website or launch advertising campaigns, contact SEO COMPUTER. We will help you develop a solution that is right for your business.
info@seo.computer
ID 6130
