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Detailed instructions for drawing up technical specifications for a copywriter, with the help of which you can significantly improve the visibility of your site in search engines and achieve high positions in search results.
In this article, I will tell you how to properly prepare technical specifications for a copywriter in order to create SEO texts that will not only be well received by users, but also meet the requirements of search engines. By following these instructions, you can improve your promotion results in Yandex and Google.
Important! In the title of the statement of work, we must indicate the type of text: article or service.
Example of a TK name for a service: TK_search_query (document_type)
Example of a TK title for an article: TK Dacha amnesty (article)
All technical specifications are submitted via cloud storage with editing rights. It is necessary to use platforms such as Google Drive or Yandex Disk and give access to the document to several users for collaboration.
To prepare technical specifications, you need to analyze competitors who are in the TOP 10 search results for the desired queries.
To do this, you can use specialized analysis tools, such as https://arsenkin.ru/tools/check-top/. Choose the Moscow region, as this is the most competitive region where you can see well-designed pages.
There can be different types of pages in search results: main pages of websites, categories of online stores, product cards or blog articles.
For analysis, it is important to select only those pages that belong to the desired type of document. For example, for an online store, you should not take into account the pages of large aggregators or large federal sites, since they may not be relevant.
To determine the required amount of text for SEO, you need to analyze the pages of competitors in the top 10 for selected queries.
There are several methods for analyzing text volume:
1. Manual method: You can use browser plugins such as WordsCnt to count the number of characters on competitors' pages.
2. Automatic method: using services that can calculate the average text volume for TOP-10 pages.
LSI (Latent Semantic Indexing) keywords are words that are semantically related to the main keyword phrases. It is important to include these phrases in the text to improve its SEO positioning.
To collect such phrases, you can use services such as https://arsenkin.ru/tools/sp/, or other platforms for searching for thematic keywords.
To create a text structure, you can use a semi-automatic method. It's important to pay attention to your competitors' structure, including headings, FAQs, and comment boxes, as these elements can affect a page's ranking in search results.
To analyze the structure of competitors, you can use the tool for checking headlines https://arsenkin.ru/tools/check-h/.
A template for drawing up technical specifications can be found in special articles where the requirements and features of drawing up technical specifications for copywriters are discussed in detail.
By applying the described technique, you can achieve excellent results in SEO. For example, successful cases include a significant increase in organic traffic, which is confirmed by an increase in website traffic and the promotion of online stores and services.
If you have questions about SEO, you can contact the "SEO COMPUTER" studio for any question by email info@seo.computer.
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