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Hello friends! In this article, we will discuss how to write high-quality SEO texts for a website, especially for categories in online stores. Search engine algorithms pay great attention to text optimization on pages. The key focus should be on creating useful content. If you're trying to fill your text with keywords only, your efforts may result in lower rankings in search results. Algorithms such as “Baden-Baden” for Yandex and “Panda” for Google control such moments.
Search engine algorithms are getting better at recognizing the usefulness and quality of your content every year. A satisfied user who has found answers to their questions is the best ranking signal for your site.
In order to create quality content, it is important to have an expert in the topic write the article or at least consult a copywriter. We carefully select copywriters for our clients, and then formulate technical specifications and prepare abstracts of what to write and what to write about. The result is high-quality articles that meet all user needs.
Ideally, many people think that the text should be 100% unique, but in practice this is not always possible. For example, in legal matters, rewriting laws leads to changing their meaning. Many people use services to check uniqueness, but it is important to remember that search engines do not focus on these tools. The main thing for Yandex and Google is the presence of regular readers who like your content.
The behavioral factor is very important. If your site is authoritative and has regular readers, then even if you accidentally use someone else's text, there is a high probability that it will rank better. Therefore, uniqueness is not so much a question of copying as a question of the integrity of the copywriter.
If you run an online store, don’t worry if product descriptions are borrowed from the manufacturer’s website. The only thing that matters is the feedback from your customers. Uniqueness is achieved through them, as well as through high-quality photographs of products.
Frequent repetition of key phrases and phrases leads to the fact that search engines understand that you are trying to “pump” the text. This may cause filters to overlap. Recommended safe settings:
Text wateriness is an indicator that evaluates how overloaded the text is with unnecessary words and phrases that do not carry any semantic meaning for the user. Analyzers can identify elements such as:
You should not focus too much on these parameters, because the text should retain its semantic meaning. Typically, good text contains between 15 and 22% water.
The key phrases you use for promotion should not appear unnaturally in the text. It is important that they fit harmoniously into the sentences. You can use different forms of words, change endings, or rearrange key phrases to make them seem natural. Key phrases should be evenly distributed throughout the text.
In order to correctly estimate the volume of text, study the search results and see how much volume your competitors use. Then try to create an article with a similar amount of text, but it is important not to add “water” just to increase the volume. This is especially important for articles that should fully cover the topic. In some cases, such as product pages, text may be minimal or even unnecessary.
The ease of perception of the text also affects its quality. The user should easily navigate the article and quickly find the information he needs. Subheadings should clearly reflect the essence of the next paragraph.
Recommendations for text formatting:
The right SEO text is not just a set of key phrases. Today's content demands demand expertise and usefulness. If you focus on the quality of content, it will definitely affect your business for the better.
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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