How to write SEO texts

Are texts needed?

When creating technical specifications for texts, two important factors should be taken into account:

• Frequency queries in a cluster
• Availability of texts on pages in the TOP 10 for queries from this cluster

To do this, you need to check the TOP 10 for the most frequent queries. If there are texts on the pages in the TOP 10, this indicates the need to write text for your site.

What parameters do we indicate in the technical specifications for the text?

• Key words for use in the text
• LSI (Latent Semantic Indexing) words
• Text structure
• Text volume
• Uniqueness and wateriness of the text
• Images, infographics, tables, videos, diagrams and other elements

Key words for use in the text

It is necessary to use key queries in an exact form, without dilution. Optimize not only the text, but also H2, H3 headings and other elements of the text structure.

Example: If the high-frequency query is “selective perfumery,” it should be consumed unchanged in key places.

Less frequent queries can be combined into one paragraph if this does not violate the logic and does not make the text inconvenient to read.

LSI and synonyms

LSI words are words that help reveal a topic and are associated with basic queries at the semantic level. For example, for the query “car service” LSI words can be: repair, car, diagnostics and others.

To search for LSI words, you can use special tools that will help generate such words based on your queries. After this, you should check them and use those that are suitable for the text.

Text structure

Study the pages of competitors in the TOP 10 for your queries and pay attention to the structure of their text. To speed up the process, you can use special services that will help you quickly collect meta tags and competitor titles.

After analyzing the structure of your competitors, create your own text structure, and be sure to add keywords to the H2, H3, and so on headings. An example structure might look like this:

• H1 - Selective perfumery: what is it, what does niche perfume mean?
• H2 - Selective perfumery: what is it?
• H3 - Minimalistic design
• H2 - Selective perfume: what is it, what is it created from

Text volume

Standard rule: 1 keyword must contain at least 400 characters of text without spaces. If several queries are used in the text, the volume should be increased proportionally.

It is also useful to evaluate the volume of competitors’ texts for similar queries and try to create a text that is not inferior to them in terms of content.

Uniqueness, wateriness of the text

• The uniqueness of the text must be at least 90% when checked through specialized services.
• The text quality score is at least 7.5 according to readability standards.
• Excessive wateriness of the text should be avoided - sentences should be simple and not overloaded with complex structures.

Images, infographics, tables, videos, diagrams, etc.

To ensure text readability, it is recommended to add additional elements such as images, infographics, tables or videos. These elements will help not only improve perception, but also make the text more visual and attractive to the reader.

If you have any questions or need advice on SEO optimization, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.

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