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Once upon a time, to promote in search results, it was enough to fill pages with texts filled with keywords. However, time has passed, and today not only key selection is important, but also the quality of the content. Without it, the site will not have a chance to get to the top of search results.
Filling the site with informative and high-quality optimized texts is a key part of internal SEO optimization, aimed at increasing positions in search engines.
However, it is important not only to create good text on the topic, but also to properly optimize it for search engines.
An SEO article is text prepared for placement on a page that is being promoted. It takes into account the current requirements of search engines and includes key phrases necessary to improve positions in search results.
The main task of an SEO article is to help the page get to the top of search engines and attract targeted traffic.
SEO articles are focused on the requirements of search algorithms; their task is to attract users through key phrases. For example, if a person searches for “buy flowers in Moscow,” he sees pages with texts that contain these keywords and goes to the most relevant results.
An SEO article should not be considered solely as a tool for attracting traffic. It should be useful to the user.
In search results, two types of queries can be distinguished: basic and informational.
When users click on such queries, they know exactly what they need. They don't always pay attention to the text, but rather look for products and price information. SEO articles written for such queries are placed on product and service pages.
At first glance, it may seem that SEO articles for informational queries are more important than for general queries, but in fact, a quality approach is important for both types of queries.
Particular attention should be paid to the quality of content for sites belonging to the YMYL (Your Money or Your Life) category, for example, medical sites, online pharmacies or legal portals. If the content on such pages is found to be unreliable, the search engine will likely lower the rankings of these sites.
The Google search engine pays great attention to the quality of content, especially when it comes to YMYL sites. If Google deems the content to be unreliable or low quality, the site will be subject to filters and lose rankings.
Yandex is also not so strict with YMYL sites, but still carefully checks the quality of the content. If the text on the site is poor, uninformative, full of keywords or contains errors, it will rank poorly.
There are several factors that can interfere with successful promotion, for example:
Don’t forget about behavioral factors that also influence rankings. Users entering the site should see competent, useful text that is easy to understand and encourages them to stay on the page.
To write an SEO article, it is important to focus on the successful pages of competitors that are already in the top for the selected keywords.
A simple analysis of such pages will help you understand what is worth writing, in what sequence and in what volume.
For example, if you sell fireplace stoves and want to create a page for “Sauna stoves,” search for a keyword and look at the pages that are already in the first positions in the results. Carefully study what they contain: technical specifications, installation features, product advantages. The structure will most likely be standard, for example:
It is also important to pay attention to the volume of text. This will help you navigate the number of characters that may be optimal for an article.
Finally, it is important to maintain a balance: present high-quality information about a product or service and at the same time do not forget that key phrases, structure and uniqueness of the text are important for search engines.
By following these guidelines, you can create an SEO article that will not only attract traffic, but will also be useful to users.
If you have any questions about writing SEO articles, you can always contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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