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Imagine the situation: the owner of an online store decides to start promoting his business on the Internet. He does not have full-time marketing specialists, but he hears from colleagues that SEO copywriting is an important element of promotion in search engines. The question arises, how to competently write a task for a copywriter in order to achieve good results in search results?
Before ordering SEO texts, it is important to make sure that the site is ready for their implementation. This means that the site should be logical, with a clear menu and without technical errors. To check the status of the site, it is recommended to conduct an audit.
SEO texts are necessary to increase the site’s position in organic search results. In addition to meeting the requirements of search engines, the text must be useful and interesting for users. After all, if the text is stuffed with keywords, but is not useful for the reader, the site may fall under search engine sanctions. It is important to remember that SEO texts must be unique, not overloaded with keywords, and not contain meaningless phrases.
If you contact an agency and find out that they do not do SEO copywriting, you can find a copywriter on the freelance exchange by drawing up a clear and detailed technical specification. Let's figure out how to do this.
Semantics is the basis of your site, that is, a set of keywords that meet user requests. The semantic core helps to create a convenient site structure and avoid duplication of pages.
Let's say you want to promote a page with sofas. To start, define keywords such as:
These keywords will help rank your page higher in search results. Search engines remember user queries, and using these words in the text can increase the relevance of the page to the target audience.
There are many tools for collecting keywords, and one of them is Key Collector. This program not only helps you collect keywords, but also evaluates their value and competition. It also provides recommendations for linking. However, to get started with the program, you will need to study several tutorials. It is also worth noting that the program is paid.
Wordstat is a free search query analysis tool. It allows you to collect keywords and group them by similarity. It also has the ability to select synonyms and related phrases (lsi-copywriting), which increases the relevance of the text for search engines. However, Wordstat only works with queries in Russian, and for other languages you will need to look for alternative tools.
To check the quality of SEO text, you can use the website Text.ru. It allows you to check the uniqueness of the text, its “wateriness” (empty phrases) and compliance with other SEO standards. We recommend using it to check texts before publishing them.
In order to competently write a task for an SEO copywriter, you need to:
In addition, it is useful to check the text for compliance with quality standards using additional tools such as Glavred Beta. And, of course, it is important to remember that the text should be interesting and useful for your audience, and not just aimed at search engines.
If you have any questions about drawing up technical specifications for a copywriter or other aspects of SEO, you can contact the SEO studio with any questions by email info@seo.computer.
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