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Project topic: scrap metal acceptance
Promotion region: Moscow and region
Promotion period: from the beginning of the project to the present
Budget: 25,000 rub/month
The main task was to stop the decline in traffic and bring the site to the TOP in the niche, increasing the number of leads.
What was available at the start:
1) **Exit from the Yandex Baden-Baden filter**
When analyzing the project, it was revealed that the drop in traffic was due to the Yandex Baden-Baden filter. Previous contractors created a lot of the same type of low-quality pages, which led to query cannibalism - when several pages compete for the same position for the same keywords.
Example of such pages:
Because of this, the main traffic collapsed, and the site was subjected to pessimism.
To solve the problem we:
2) **Conducting a comprehensive audit and SWOT analysis**
After the audit, we identified the main problems of the site and drew up a strategy for its further promotion.
3) **Development of site structure**
We developed the broadest possible structure for the site, working on both high- and low-frequency queries. The structure was increased to 400 landing pages, which gave a significant advantage over competitors, since most sites in the niche did not use this approach.
The elaboration of geographical pages also played an important role, for example:
This allowed us to attract a lot of targeted and low-competition traffic.
4) **Promotion on Yandex Maps**
We did not delay promotion on Yandex Maps. To do this, we added information about the company, optimized the card and began receiving conversion traffic from this source. At its peak, traffic from Yandex Maps accounted for up to 25% of total traffic.
However, after changing the physical address, the company was removed from Yandex Maps, and we are currently awaiting confirmation of the new address to restore traffic.
5) **Creating a blog and writing feature articles**
The blog became an important element for increasing search traffic, as it allowed us to get into additional search queries that were not covered by competitors. Examples of search queries:
6) **Technical optimization**
After technical optimization, errors were eliminated and the site loading speed was improved, which contributed to its improvement in the eyes of search engines.
7) **Transition to a new CMS and site redesign**
Due to constant improvements to the site on Modx, we came to the need to change the CMS. We chose the Symfony PHP framework, which allowed us to create a faster and more convenient site, suitable for further improvements and the introduction of new functions.
While working on the project, site traffic increased from 5,000 to 40,000 visitors per month. Thanks to an integrated approach, improving the site structure, creating high-quality content and building link mass, we were able to achieve significant results.
Experience in the scrap metal receiving niche has shown that SEO requires an integrated approach and careful attention to each stage of optimization. The result of our project confirms the effectiveness of the applied methods.
If you want to get results in promoting your website and developing your business, you can contact us with any questions by email info@seo.computer.
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