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Google Keyword Planner is a free tool from Google designed to analyze keywords and select the most effective ones for SEO optimization of a website. In this article, we will explain how to properly use this tool to find the best keywords for your website.
1. Create an account in Google Ads:
To start using Google Keyword Planner, you will need a Google Ads account. If you already have an account, simply sign in. Otherwise, register and create a new account.
2. Go to the "Tools and Settings" section:
Once you're signed in, find the Tools & Settings section and select Keyword Planner to access the Keyword Finder.
3. Select search type:
Google Keyword Planner offers two search options: “Discover new keywords” and “Get search volume and forecasts”. Choose the appropriate option depending on your goals.
4. Enter main keywords:
Enter a few basic keywords or phrases related to your business or topic. Keyword Planner will offer you an expanded list of related queries.
5. Analyze the suggested keywords:
The tool will provide you with a list of possible keywords. Analyze them, select those that most accurately reflect your content and the interests of the target audience.
6. Assess competition and search volumes:
When choosing keywords, it is important to consider not only relevance, but also the level of competition. Google Keyword Planner will show you the average search volume for each keyword and the level of competition, which can be gauged by the bids for those keywords in Google Ads.
7. Save or export the list:
Once you've selected the best keywords, you can save your list of keywords in Google Ads or export them to a CSV file for later use in your SEO strategy.
Google Keyword Planner is a powerful tool that not only helps you find the right keywords, but also significantly improves your site's visibility in search results. By following these steps, you can conduct effective keyword research and optimize your site's content.
If you have any questions or need more information on SEO, do not hesitate to contact the SEO-studio "SEO COMPUTER" by email info@seo.computer.
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