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Search engine optimization differs from other IT services in that many business owners and customers do not always understand its essence, not to mention its nuances. Why is this happening? Studying the theory, watching video reviews or attending a few seminars is not that difficult. However, search engine promotion cannot be mastered using only one source, because there is no single universal strategy. What works for one site may be destructive for another. Using template practices taught in courses, you can not only not improve your positions, but also noticeably worsen them. Unscrupulous SEO specialists take advantage of this ignorance and deceive clients. We will tell you how to recognize such cases and avoid falling into the trap.
Initial communication with the company or freelancer can help you understand that your contractor is either incompetent or misleading. Pay attention to these phrases:
I guarantee that positions will reach the top. Very often, experts promise: “I guarantee to bring you to the first page of search engines.” This statement is often supported by a contract. However, in practice, it is impossible to guarantee promotion to the top, since search engine algorithms are constantly changing. Even if optimization produces results today, at any moment changes in algorithms can lead to a sharp drop in positions.
I have prepared a large progress report. If the report looks like a template with general phrases and does not contain specific points, this may indicate that the work has not been carried out. An experienced SEO specialist always provides a detailed description, and not just a lengthy report.
Your site is young, you shouldn’t expect results in the first months. A young site may indeed not show results right away. However, if after a month it does not appear in search results at all, this may indicate an incorrect strategy or lack of work. Ask questions about specific requests that should provide results, and if there are no answers, then the work was not carried out.
Yandex/Google has changed its algorithm, positions will return in a couple of weeks. Search engine algorithms do change, but changes may not affect positions immediately, but over time. If the optimizer doesn't provide information about specific changes, it's likely just justifying lower rankings.
I brought all requests to the first places. Even if the optimizer claims that all queries are in first place, do not rush to rejoice. Check search volume as it may promote phrases that almost no one searches for, which will not lead to more traffic.
If you notice that promotion work has stalled and the artist’s activity has decreased, it’s time to pay attention to the results. Check key queries and their positions. An error of 7-10% from the report data is the norm. If the reporting results do not match the actual data, you are most likely being lied to.
Check information about the new algorithm. If rankings have dropped, investigate whether search engines have introduced a new filter. This can be easily verified by reading press releases or SEO specialist forums.
Check the competence of an independent agency. If you doubt the professionalism of your SEO specialist, ask for an independent audit of the site. An experienced agency will be able to spot errors that may have been missed by your current contractor.
One common way to cheat is to create a report with a lot of errors. Such a report can look scary, leading you to believe that the site needs urgent improvements. But many of the errors cited in the reports are actually minor, and are emphasized specifically to get you to pay for unnecessary corrections.
Boosting attendance and traffic indicators. Some specialists use programs to boost traffic to create the illusion of work. Users may see traffic increasing, but no real work is actually happening. Be careful and check user actions in Yandex.Metrica, especially in the “webvisor” section. This will help identify suspicious, unnatural patterns of behavior.
Discrepancy between verbal and contractual promises. It is very important to carefully read the contract, which must contain all promises and guarantees. If they are missing or the wording is too vague, then achieving anything will be extremely difficult. Pay attention to time and quantity indicators.
Fake clients when paying for “leads”. Paying for leads is an attractive model, but sometimes it hides deception. For example, call centers can, under the guise of real customers, call a company according to a predetermined scenario, without bringing real orders.
Scam for additional work on the site. The optimizer can suggest improvements to the site, which are supposedly necessary for promotion. If recommendations do not provide specific explanations, this may be cause for suspicion. Always clarify how each change will affect progress.
SEO fraud comes in many forms. It often arises due to the lack of a unified promotion strategy, which is exploited by unscrupulous specialists. To avoid problems, choose trusted contractors, read reviews, analyze proposals and carefully study the contract before signing.
If you have any questions, do not hesitate to contact the SEO studio “SEO COMPUTER” for any question by email info@seo.computer.
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