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In order to evaluate the effectiveness of the work done and track the results of changes on the site, it is necessary to regularly remove positions for key queries. This allows you to see the dynamics of improving positions in search engines.
The first withdrawal of positions should occur immediately after the start of work in order to record the initial data.
After this, it is important to remove positions weekly or more often, each time you make changes to the site. This will help you adjust your strategy and quickly respond to any fluctuations in positions.
It is necessary to collect positions for each search engine separately. For example, monitor results for Yandex and Google, as results in these systems may vary significantly.
If your strategy is focused on a specific region, then when taking positions it is important to choose exactly that region. For example, if you are moving around Moscow, use Moscow in the settings. If the site is focused on several regions, remove positions for each of them separately.
For information sites that are aimed at an audience throughout Russia, you should remove positions for the general region, that is, for Russia.
If your project is being promoted in Moscow and St. Petersburg, then for proper analytics you will need 4 separate reports by position:
For those who want to start with free services, you can use online tools that collect positions manually (up to 100 requests at a time). This is ideal for small projects, but with a limited number of requests.
Paid services allow you to create a project, add queries and set up regular pickup of positions. These tools are much more convenient and automate the data collection process, which is especially useful for large projects.
If you need professional advice on SEO, you can always contact the SEO studio by writing to info@seo.computer.
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