How to really check the work of an SEO specialist

3 quick and clear ways

Not all SEO specialists are equally good, just like in any other profession. If you are not sure about the quality of work of your SEO expert, I offer 3 simple ways to check what exactly was done to promote your site.

1. Request a report on the work done

The simplest and most effective way. Every month, your SEO specialist should send a report outlining what they have done to improve your site. Demand data that is accurate, quantitative, and understandable.

Phrases like “work has been carried out to improve indexing” often hide the lack of concrete actions. It is better to ask for precise information about completed tasks, for example:

• 10 articles with specific links have been written;
• 18 links are posted on third-party resources (and don’t forget to ask for confirmation);
• Added rel=canonical attribute (with code example and screenshot).

Ideally, your specialist should be able to explain exactly what was done and why, in simple terms.

To monitor the progress of work, you need to have access to statistics in Yandex.Metrica. If you're not familiar with it, ask an SEO specialist to show you where you can find basic reports.

2. Report on conversions from search engines

Where to find: Yandex.Metrica - Reports - Standard reports - Sources - Search engines.

The dynamics of traffic from search engines is one of the most important indicators. Set the period to “Year” to eliminate seasonal fluctuations (for example, in winter, traffic on the topic of snowplows will be much higher than in summer).

A graph of visits from various search engines will give you a clear idea of ​​the growth or decline of traffic. If the results are positive, congratulate the specialist; if not, ask the question: “Where is my growth?”

3. Report on search phrases

Where to find: Yandex.Metrica - Reports - Standard reports - Sources - Search queries.

Before enjoying the results, it is important to check what search queries users are using to come to your site. Main mistakes to watch out for:

• Increase in traffic based on your brand name. This may mean that your offline advertising has had an effect, but SEO work is not relevant here.
• A large number of non-commercial requests. If your site sells products, but traffic comes from queries like “how to choose a sock size,” this is not optimal because these users are not in the mood to buy.

So, your task is to check:

• What exactly did the SEO specialist do (work report);
• How much traffic from search engines has increased (report by source);
• Did it bring the right users (search phrase report).

If the results are not satisfactory or there are doubts about the adequacy of the work, do not hesitate to contact an external auditor for an independent review.

If you have any questions about SEO optimization, you can always write to the SEO studio “SEO COMPUTER” with any question at email info@seo.computer.

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