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How to properly add articles to an old, abandoned site
If your site has not been updated for a long time, was abandoned or did not have good positions in search results, and now you decide to restore it and add new content, an important question arises: what is the right thing to do in this situation? Should you add several articles at once or do it gradually? What are the rules and features of adding new content to old sites? Let's discuss this in the article.
How often should I add it?
The best approach is to add new articles gradually. It is better not to load the site with a large number of materials at once, but to publish 2-3 articles per week. It is important to understand that there is rarely a situation where you only need to add seven pages. If there are so few of them, the full semantic core has probably not been worked out. To complete the picture, it is necessary to collect a full core of queries, divide them into groups, and create pages for each group. Usually in commercial niches this can be several dozen, and sometimes hundreds of requests. You should add pages as you work on them, gradually increasing the volume of content.
What to do with old pages?
Another important aspect: if the site has not been updated for a long time, there may be pages on it that have not attracted traffic. In search engines, such pages are perceived as ballast, which negatively affects the promotion of the entire site. Therefore, it is necessary to carefully analyze old pages.
To do this, go to the analytics system and study whether there have been transitions from search engines to these pages over the past couple of years. If some pages have no or very little traffic, it is recommended to delete them or move them to a new URL. It is important to update the content and add new material to these pages before they are published again.
Thus, it is important to shake up the site, updating both old and adding new pages. This will help search engines understand that the site has come to life and is now being updated with renewed vigor, offering useful information to users.
What role do news articles play?
For a commercial site, adding exclusively informational articles is not the most effective way. In particular, for online stores or catalogs, such materials will be of little use, especially if there are few of them. It's important to focus on creating dedicated sales-focused pages. These could be service pages, pages with current offers, detailed landing pages with selling blocks, contact details, reviews and benefits, as well as time-limited offers.
Each page should be as targeted as possible, like a full-fledged “sales page”, with prices, calculators, cases, portfolio, etc. This approach will have much more impact than just creating a few informational articles. Seven articles will not be able to significantly affect the promotion of the site, even if they are posted immediately. The strategy should focus on creating a high volume of useful, focused pages.
For more detailed information and additional tips, you can check out other articles on our website.
If you have any questions about SEO or need help promoting your website, you can contact the SEO studio "SEO COMPUTER" by email: info@seo.computer.
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