How to properly develop a website with SEO in mind

Hello! In this article we will start a new section “Stages of creating a website”. We'll look at the standard development flow that most owners use, and then I'll explain what the development process should look like from an SEO perspective. In the future I plan to talk in detail about each stage.

Let's say you have a business and you want to start attracting new customers online. The first thought that comes to mind is creating a website. Most owners start by defining the goals of the site, conducting an analysis of the target audience (TA), then hiring a designer who develops a site layout, and eventually programmers layout the site according to this layout.

The site is now ready! It looks beautiful, juicy, attractive and works stably. However, there is one "but". The site ranks low in search results, and although this does not cause much concern at first, over time, owners begin to wonder why the site is not bringing in the desired flow of customers. As a result, they decide that they need to “save” the site and begin to look for SEO promotion specialists.

After a specialist is found, he offers to perform many edits and modifications, which, naturally, costs a lot. At this time, the thought arises: wouldn’t it be easier to create a new website from scratch? Why is this happening? Because an SEO specialist needs to be involved at the site development stage, and not after. The fact is that the requirements for sites and their optimization have changed significantly over the year, and often the views of programmers, designers and site owners do not coincide with the requirements of search engines and user preferences.

There is such an approach as “Customer Driven Development” - customer-oriented development. This is exactly the approach that should be used when creating a website with SEO in mind, so that it is not only user-friendly, but also meets all the requirements of search engines.

So, before launching a website, an SEO specialist must complete the following work:

• Analysis of competitors, target audience and general situation in the niche.
• Collecting the semantic core and building the structure of the future site.
• Creation of a website prototype.
• Writing technical specifications for the designer and layout designer.
• Development of technical specifications for a programmer, taking into account all the requirements of search engines.
• Preparing content for the site necessary for effective ranking.
• Checking and testing the finished product.
• Setting up analytical systems.
• Working with the company’s reputation—registration on review sites and in catalogues.

In the following articles, I will explain each of these steps in detail. For now, let's summarize.

Bottom line

So, if you want to avoid additional rework costs, start developing your website by finding a qualified SEO specialist. Yes, you will have to spend more money on developing the site, but this will help you avoid large costs in the future associated with rework and redesign.

Has anyone encountered a similar situation? Write in the comments.

Thank you for your attention!

If you have any questions about website creation or SEO promotion, write to our SEO studio "SEO COMPUTER" at: info@seo.computer.

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