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Fifth generation websites are a core product for our studio, and we have accumulated extensive experience in creating them. One of the key elements of such sites is a competency blog, which serves as a source of SEO articles. Ideal articles not only show the company’s expertise, but also turn random visitors into leads. However, many website owners make the mistake of trying to use a blog only to write articles on the semantic core, which, although it attracts traffic, does not always lead to the desired result.
During a discussion with marketer Kirill Utin, an idea emerged that continues the concept of fifth-generation websites. We decided to move away from using a corporate blog as the main SEO tool and instead focus on a portfolio that will serve this role. I call it an SEO portfolio.
To understand how an SEO portfolio works, let's remember how website promotion using articles works. When an article on a popular topic appears on a website, it is indexed by search engines and takes its position in search results. The mechanism is simple: there are user requests, there is an article that answers these requests, and users go to the site.
The more such articles on a site, the more links to the site appear in search engines, which leads to an increase in traffic. But what if you don’t post articles on a blog, but use the portfolio section for such publications? On your portfolio you can post not only examples of completed work, but also articles on key business topics. This will turn it into a powerful SEO tool.
Traditionally, portfolios are just a gallery of photographs. However, such photos do not bring traffic. Here's what I recommend adding to your SEO portfolio:
Additionally, it is important to use visual content to support the story and make it more compelling.
Sound familiar? This is essentially a case, only designed as part of a portfolio. This approach will work even more effectively than a traditional blog. It includes keywords, text with images and videos, and demonstrates your expertise through real-life examples.
For an SEO portfolio to work effectively, the following conditions apply to your business:
If your business is not that technologically advanced, don't despair. Just create interesting, detailed cases in your portfolio and monitor the results. This way you can understand which topics attract the most attention and improve your strategy.
Portfolio SEO is a technique worth trying if you already have a portfolio on your website. It requires only small changes in the approach to working with it.
If you're not sure how to use a portfolio for SEO, or if you're about to create a new website and want to take advantage of this idea, contact us for a free consultation.
If you have questions about SEO, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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