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Predicting SEO results is an important aspect for planning and adjusting your promotion strategy. However, it is important to remember that SEO is a lengthy process and 100% accurate predictions are impossible to achieve. However, there are methods that can help you get closer to the real numbers.
1. **Forecast based on frequency.**
2. **Forecast based on the launch of contextual advertising.**
Launching an advertising campaign is more accurate than forecasting frequency, but it also has its drawbacks:
⚡ **Money and time costs.** For the assessment, it is necessary to collect data for a month, which leads to additional costs for paying specialists and financial costs for the advertising budget.
⚡ **Results may vary.** Results from SEO and PPC can vary greatly depending on the niche in which your site operates.
Forecasting based on the frequency of key queries can be done using search query analysis tools. For example, you can use a service to determine the frequency of requests to get statistics on the popularity of the phrase “buy a computer.” For example, for the query “buy a computer” the frequency may be 290,254 queries. For precise data, use matching operators: place an exclamation point before each word and enclose the phrase in quotation marks.
After this, the frequency will probably be 13,298 queries.
☝ **Important to remember**: frequency is not the number of visitors. One user can visit several sites with one request, so the figures in the calculations are conditional and do not guarantee the exact number of visits.
To work with a large number of key phrases, you can use special services, such as query parsers. These tools will help you quickly collect the necessary data and conduct analysis.
It is impossible to predict the exact position of a site in search results, but you can estimate possible traffic, taking into account the percentage distribution of traffic by position in search results. For example, for Yandex the distribution is as follows:
1st position - approximately 40% of traffic;
2nd position - 15.5%;
3rd position - 14%;
4th position - 12%;
5th position - 11%;
From 5th to 10th position there are about 4-5% of traffic.
Similar calculations can be made for Google using data on the percentage distribution of traffic.
For a more accurate assessment, you can use statistics from various analytical services to see the percentage of clicks on a query in different search engines.
For example, if the request “buy a computer” leads to traffic of 53.5% in Google and 43.2% in Yandex, then you can make the following calculations for Google:
13,298 × 53.5 / 43.2 = 16,468 visits per month.
Such a forecast will help you plan your SEO strategy more accurately and understand what to expect from promotion.
If you have any questions about SEO or want to discuss your strategy, write to the SEO studio "SEO COMPUTER" with any question at info@seo.computer.
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