Types of contractors
To promote your site, you can attract the following types of performers:
- SEO studio.
- Freelancer (SEO specialist).
- Optimizer on staff.
Preparing to find a contractor
- Make a list of services or products that your company offers. If there are many of them, choose priority areas.
- Prepare a list of competitors.
- Decide on a budget for promotion.
- If Yandex Metrica is installed on the site, register an additional account and provide guest access for tender participants.
- Write a description of the company and provide a link to the website.
Search for an artist
To get the maximum number of commercial offers, use the following methods:
- Tender sites.
- Study competitors' websites by clicking on search phrases for products and services, and pay attention to those who promote them.
- Search for performers through top 10 queries, such as “website promotion”.
- Based on recommendations from friends or colleagues.
- Post a vacancy on portals for finding remote employees.
Contractor analysis
- Check who will work with you - a manager or an SEO specialist directly.
- Check to see if the contractor has full-time employees or if they work remotely.
- Check partnerships - whether the site has links to partners, for example, platforms or large CMS.
- Check the domain registration date using the WHOIS service.
- Study the sections with portfolios or cases on the contractor’s website.
- Ask for an example of a contract with details.
Analysis of commercial proposals
Which indicator to choose for control?
The goal of SEO promotion is to increase the number of requests and sales.
SEO work and website audit
The main stages of SEO work include:
- Technical optimization: the site is prepared for effective indexing by search engines.
- Development of a semantic core: key phrases are selected for which the site will be promoted.
- Competitive analysis: information is collected about the TOP 10 competitors for key queries.
- Internal optimization: website pages are optimized based on the semantic core and competitor analysis.
Start of cooperation
After signing the agreement and providing access to the site, you must:
- Take screenshots of website pages.
- Create a backup copy of the site.
- Record current indicators.
- Perform site crawling using specialized software.
How long to wait for results
Decide what the result is for you: an increase in positions, an increase in traffic or an increase in the number of requests?
Progress reports
You will be provided with monthly reports that include:
- Information from analytical systems such as Yandex Metrica or Google Analytics.
- Dynamics of positions for key phrases, which is updated weekly or biweekly.
- List of work performed during the reporting period.
Ordering an audit from a third-party contractor
To conduct a quality audit, provide the agency with the following information:
- Link to the site.
- Monthly progress reports.
- Guest access to analytical systems.
- Screenshots of the site at the time of signing the contract.
- Information about recorded indicators at the beginning of cooperation.
- Site crawling report in Excel format.
For an experienced specialist, this will be enough to assess how actively they were involved in the project.
If you have any questions, you can contact the SEO studio for a consultation.
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